3 Important tips for writing an SEO article

SEO articles are a bit different than the rest of the content that you publish on the internet. The main goal of writing an SEO article is to drive visibility for your business on Google and other search engines using keywords. It is there to get attention to your business, drive traffic, and ranking for your website.

                               

When you write an SEO article, there are few rules you have to adhere to, says all the best SEO companies in India. If you ignore those rules, it can lead to decreasing rankings and visibility. Hence here are few tips to keep in mind while writing an SEO article.

3 Important tips for writing SEO articles

1. Find the right keywords and use them organically

Keywords researching and placement impacts your SEO article a lot. Therefore, take help from tools like Aherfs to do your keyword research. Use it to find out what phrases or words or search queries people use on Google. Once you do that, you can find the number of times people used a keyword.

The number shows the competitiveness of that keyword. If it is high, like in thousands or hundreds, you will find it challenging to get the number one spot on Google. Though, if you go for long-tail keywords, the hits on them are probably lower. It makes them less competitive and can help you get a higher ranking. List the keywords that you can use and work on placing them organically in your post.

When it comes to placing the keywords, there are too many opinions. The only thing you need to keep in mind is to use it as organically as possible.

2. Make your post valuable for the user

On every topic, there are thousands of articles, and some keep repeating themselves. Therefore, you have to be careful about your content. You cannot add to the junk that is already on the internet. Write a valuable and deep article that answers the queries that people have. How will you know what the user wants? Look at the keywords; the long-tail one is the actual queries whose answer or information the users seek.

Take help from them and write the best content on it. For a beginner, a how-to-article on these will make the most sense. Use the knowledge you have and try to help the users find an answer to their queries. Also, use the keywords to understand whether they are looking to make a purchase or are only looking for information. It will help you make your blog more relevant.

3. Keep the word count according to the topic

Another thing that has distributed SEO companies in India is the word count of any SEO article. Some say that 700–800-word count is best, others that a word count above 1000 is better for SEO. For starting, the best thing to do is write an SEO blog that is longer than 500 words. Increasing the length then depends on the topic. If you can write and explain the title well within this limit, why would you want to go over 1000 words? That is just repeating yourself or dragging the topic. It never helps with ranking.

All beginners should keep these points in mind while writing an SEO article for best results.

 

6 proven tips for promoting your brand at an event

 All industries have events that are designed to get out of the cubicle and mingle with the crowd. All such events whether a small event or a big one with several attendees is a perfect way to relax and most importantly network. It lets you meet interesting people and start a dialogue about innovative ideas that can lead to groundbreaking discoveries. It is also the perfect place to meet people who might be future investors or clients of your business.

To make a brand impression at such events, you don’t need to do anything grand. A few simple and proven tricks can help you stand apart and for people to remember you.

6 proven tips for promoting your brand at an event

1.Update your digital business card

A business card has all details that a person needs to know about your brand. A digital business card is convenient to share, and you don’t have to stack your pocket with tons of cards and hand them out. Before you leave for the event, take a glance at your smart business card and make sure that it has the current logo and correct details.

Also, if you are using it for the first time, try sharing it with friends.  A well-designed smart card is a great way to create an impression on peers.

 

2. Market your presence in the event

Two weeks before you go to the event, start a marketing campaign on social media to let people know that you are attending an event. Use LinkedIn for connecting and conveying the message to professionals in your field. If it is an event where you can meet your consumers, use Facebook or Instagram to let the word out.

 

3. Give freebies that people want

An event is perfect for distributing freebies as it promotes your brand better. Though, it will be fruitless if you give out something completely useless or ugly, like a t-shirt with your logo. No one wants that! Instead, go for a useful thing, like a notepad or pen. Do a bit of research and look for things that your customers will love to have.

 

4. Use printed materials for brand recognition

Not everyone is using digital platforms for marketing or get to look at brands. Therefore, you will need to use a few old-school tricks like brochures and pamphlets to market and promote your brand.

Ensure that you have a QR code on them. It will let people who prefer paperless marketing can use it to scan them and see the information on their phones.

 

5. Work on your dress

What you wear impacts your business a lot. Since you are there to promote your brand, make sure your team wears matching clothes with brand logos. If possible, get branded shirts made with the logo and company’s tagline.

 

6. Use stories for live updates

Keep your customers updated with what your brand is doing at the event. Use Instagram stories to share life stories and more. It is a great engagement tactic.

Events are fun and provide an excellent opportunity to network. Do not miss out on them.

 

 

How to start a lifestyle blogs: Effective tips to be successful in 2021

 Starting a lifestyle blog may sound simple as you only need to go on WordPress and create a blog. But running it successfully is not so easy especially as there are tons of lifestyle blogs on the internet and the competition is high. Also, a lot of people are in confusion when they hear that you run a lifestyle blog. It is because it is not as straightforward as a food blog or a health blog.

A lifestyle blog can cover a variety of topics that is personal to the writer. The person who is creating a lifestyle blog shares their personal adventures, stories, likes and dislikes about a product, and more. If this sounds like you, a person who is bursting with stories and wants a platform to share them, then starting a lifestyle blog seems perfect for you.

To make sure you are successful in your endeavor, here are a few tips that you should follow.

Determine a niche

An uncluttered blog that is interconnected makes sense and is more appealing to the readers. Thus, determining a niche for your lifestyle blog is crucial. A lifestyle blog can indeed have different categories, but the trick here is to interconnect those categories.

If you know about any topic or area in-depth, like healthy cooking, make sure you use it in your lifestyle blog.

Choose a domain and blogging platform

WordPress is the first choice for many when it comes to choosing a blogging platform. It has many features and is easy to use. Whether you decide to go with WordPress or any other blogging platform, make sure you choose the premium one because it has advanced features, technical support, and doesn’t put up the advertisement of their site on your blog often.

Buy domain name as well. Otherwise, the URL of your blog will have the name of the domain host and .com or .net. When choosing a domain name, try to keep it short, memorable, and similar to your blog name.

Plan the content

When planning content for your website, do check out the competition. It will give you an idea as to what the readers are looking for. It also ensures that you know what is working for others and what is not. Start making notes and accordingly plan your content.

It also includes making a schedule on when you will publish the blog and more. Begin with listing ideas that you want to write on. research on that, and write honest and fresh content. Use images, statistics, and be friendly with your tone as it is a lifestyle blog, not a business blog.

SEO

SEO is necessary to get your blog a better ranking and get more traffic. There are many SEO tactics that you should imply to your blog, but these are imperative:

• Using keywords is a must as that is how Google will rank you, and your readers will find you. Do not be shy about using long-tail keywords.
• Comment on other niche blogs. Blog comment services can help you get your brand recognition and even help in link-building.
• Linking one blog to another on your website is equally important as it keeps users on your site for a long time, which helps with ranking.

A lifestyle blog represents your personality, so never compromise on it.

 

Birthday gift ideas for our coffee-addict dad!

 Oh! The happiness that we feel when our father's birthday is coming up. We want to do something special for the man who devoted his life to providing the best for all of us. Finding the right gift is one of the best ways to show your love and care for your father, especially this time of the year.

Many of us are still in lockdown or are vary of traveling. If your father lives in another town, a gift is the best thing. But it can be tricky finding the perfect gift for your father, specifically if he is a coffee-lover. Right? Well, this is where we come in. Below, we are discussing some of the best coffee-related gifts that you can give to your father.

Check them out.

Coffee subscription

To your coffee-loving dad, this is going to sound like heaven. A year's worth of Nespresso compatible pods getting delivered to his home and that too from the best company, that is hard to beat. It is challenging to source great pod coffee. But with a subscription, your father will not have to worry.

You can get a subscription for the brand that they love or a new brand, which you think would be great for them.  So, check out the best brand before making a purchase.

Coffee grinder

Does your father like to grind the coffee beans at home? It is a fabulous idea as it keeps the taste aromatic and full of flavor for a long time. If this is the case, giving him a coffee-grinder sound like a great deal. You can choose from tons of brands, and some of them are a bit costly, but it is worth it too.

Grinder Pro and Niche zero are some of the companies with amazing grinders, but they are costly. You can go for manual ones too from Hario Skerton, which is cheap as well.

Coffee mugs

Coffee mugs never get out of fashion when it comes to gifting. But this is a special gift because it is your father’s birthday. So, customize the mug with their favorite quote or picture or so on. Make sure you buy sturdy cups, which looks classy and elegant as well.

Coffee brewers

Depending upon the type of coffee your father lovers, get him a coffee brewer with the latest technology. Get him a single-serve machine if he loves a pods coffee. A FrenchPress or Aerospace is better if he loves espresso made using ground coffee. They are cheaper and easier to operate as compared to an espresso machine.

Coffee tumblers

It is a practical gift. A lot of times, your dad might want to take coffee on the go. So, it makes perfect sense to give him traveling mugs. A coffee tumbler for traveling is an excellent gift as it keeps the aroma and taste preserved.

A reusable coffee mug is cheap, so you can combine it with a tumbler and give it to your pops.

 

Any of these gifts will make your dad quite happy because every coffee-lover wants every single item on this list. If your Father’s Day is incomplete without a cup of coffee, he will surely appreciate these. Happy hunting!

 

How to network digitally and expand your business?

 The Internet is taking over the world, and we know it. Every one of us uses it to order groceries or shopping or to connect with friends and family. Due to the pandemic, the importance of digitalization has grown even more. Every business that we used to know or work with is now trying to network digitally. It is the best way to expand their businesses in times when meeting people face-to-face is limited. Several of them are already using various tricks to meet new people, create a bond, and more.

If you are not one of them, it is high time that you do so. But the main challenge is to do it right. Not everyone can network and grow the business digitally. It requires special skills and knowledge that you may not yet possess. But you have to start somewhere, and here are a few simple tips that will enable you to network and expand your business digitally.

How to network digitally and expand your business?

1.    Work on growing your circle

Networking digitally or offline is not just about connecting with people. It is about knowing who you want to connect with. Intentions behind making a connection are important. Therefore, on LinkedIn or any other forum, first, connect with professionals who you know. It may include past or current colleagues or managers or peers, and so on. After that, when you approach other leaders in the industry or people, take the right approach. Write a personal message telling them why you want to connect with them? If you both have any interest in common, use that to start a conversation.

 

2.    Invest in an electronic business card

A digital or electronic business card can be an excellent investment for your business, especially now. Several businesses are marketing themselves and selling the products online. So, digitizing your business card is not a far-fetched idea. It can work wonders for your business as networking online becomes easier when you have a card to share. Other benefits of a digital business card include not having to remember to carry cards in your pocket.

It also ensures that you cut down a lot of money that otherwise would have gone to printing and reprinting a paper business card. Lastly, digitizing your business cards allows you to add a clickable link, which is beneficial for your business.

 

3.   Social media for customers

LinkedIn is exceptional for making business contact and networking. But you need to use other social media platforms too. It is because they help you connect with your audience; without whose support your business cannot expand. Instagram, Pinterest, Facebook, and YouTube are perfect for reaching out to your audience and showing them how your business can help solve their various problems.

Try these tips to digitize your business expansion and networking plans. 

4 best tips to make your coffee healthier

 Coffee is the one drink that makes waking up and being productive possible for thousands of people. Several people do not function well and are annoying until they take a sip of a big mug of coffee first thing in the morning. The huge consumption of coffee has ignited a debate as to whether coffee is healthy for humans or not? The answer is that it is healthy.

Caffeine, found in it, is super-rich in antioxidants. It fights free radicals in our body, which reduces a person’s chances of catching type 2 diabetes and cancer, and heart problems. It also helps a person beat sleepiness and increase their energy levels and become more alert. So, that makes coffee a healthy drink and your best partner for a productive day.

What makes it unhealthy is overdosing on coffee because anything you do not consume in moderation is bad for your health. Thus, to ensure that you continue to drink your coffee healthily, keep the below points in mind.

Tips to make coffee healthier

1. Never drink coffee after 2 pm

Coffee is a rich and natural source of caffeine in our diet. It is a stimulant that helps people stay awake and provides them with energy to get on with their day. It is healthy if you drink your coffee in the morning or mid-morning. But if you drink it after 2 in the afternoon, it can have side-effects. The caffeine from it takes up to four-six hours to leave our system. That means it can create problems with your sleep schedule and other activities. Poor sleeping habits, as we all know, can have a severe effect on our health.

So, try your best to limit coffee consumption till or before 2 pm. If you crave a bit of coffee after that, go for decaf.

 

2. Choose the right coffee

Not every coffee brand or texture can be right for you. That is why a bit of research is necessary before you buy a coffee for yourself. For instance, if you like drinking pods coffee, make sure you opt for disposable coffee pods. They are safe for you too, and since it is recyclable, it is perfect for the environment.

If you like buying beans, make sure you get local coffee beans in bulk to ensure that the coffee flavor lasts long. Also, it solves packaging issues for small coffee packets which increases wastage.

 

3. Stop overloading your coffee with sugar

Too much sugar consumption is unhealthy as it can lead to diabetes and obesity. Several people love their black coffee, but others overload it with sugar, which has fructose, and it is certainly not great. If you wish to add sugar, make sure it is not more than one tbsp.

Or you can switch it up for a natural sweetener like Stevia, which has zero calories. Other options include honey, maple syrup, molasses, and coconut sugar, which you still need to monitor as it has a bit of sugar in it.

 

4. Use full-fat cream or milk

Avoid non-dairy creamer, if you can, in your coffee as their processing rips off the benefits that they may provide. Still, some of them may be healthy, but it is best to stick to full-fat cream or milk.

What are some other ways you imply to make coffee healthier? Comment below.

4 hot beverages to keep you warm in winters

Winters is such a magical time with snow and warmth all around us. It is so hard to get out of bed or our fluffy pillow to do anything in winters. But sitting around is not an option, especially when everything is so much prettier in winters. So, what is the alternative? The answer is quite simple-hot beverages.

A warm beverage like a caramel latte or chai tea provides so much comfort, warmth, and energy in winters. They are easy to find everywhere and you can also whip them up at home and take it on the go. 

Looking for more warm drinks to try this winter? Then we got you covered with these 4 cosy drinks.

1.      Chai tea

For all tea lovers and even the ones who are not, this is one perfect drink. It is full of spices that provides warmth to your body. Sip on this easy drink while catching on your favourite series or over a snack party. It is pretty simple to make.

• Just boil cloves, cinnamon sticks, ginger, and star anise in water.

• Add any preference of tea or tea bag (green tea also works) and let it steep.

• Sieve and pour in a mug.

• Now, add boiled milk which you can even froth for the foamy top.

• Serve it with a bit of sprinkled cinnamon powder.

• There are many variations of it, but this is our go-to recipe.

2.      Creamy hazelnut latte

Nothing beats a hot creamy hazelnut latte on a chilly night or morning. If you love coffee, this will not only keep you warm but wake you up too. No need to pay too many dollars for a cup of hazelnut latte. Just buy a hazelnut syrup, or you can make it home by roasting hazelnut, crushing them, and then boiling it with simple sugar syrup.

To make the latte, follow the regular steps:

• Use Nespresso pods to make a strong espresso cup.
• Then put around one shot of espresso in a mug and add boiled and frothed milk in it.
• Add the hazelnut syrup and enjoy.
• Adding whipped cream with a bit of cinnamon can make it even more decadent.

Coffee pods stay fresh till you open them up, so a better choice in winter. Also, you can get coffee pods online, so no need to get out of that cosy blanket.

3.      Kashmiri Kahwa

A warm drink from Kashmir, kahwa is something you need to try. Kashmir is the snow palace of India. This drink is not only warm but has tons of health benefits due to the ingredients present in it.

• To make this, first, soak a few strands of saffron in 1 tbsp water.
• Now, boil water with a cinnamon stick, 1 cardamom, 2 cloves, sugar, and let it come to a boil.
• Now, add the green tea and let it steep for 2 minutes. Sieve it and then again boil it but with saffron-infused water and crushed almonds.
• Let it steep for a while and then transfer to kulhad.

4.      Warm mulled cider 

A cider drink that is delicious and warm. It has the goodness of oranges, cloves, and nutmeg.

• Just zest the orange and let it simmer with apple cider and spices.
• Then heat it on low flame without covering to get that perfect tangy taste.

Which of these drinks are you going to try? Tell me in the comments and share your favorite winter recipes.