6 proven tips for promoting your brand at an event

 All industries have events that are designed to get out of the cubicle and mingle with the crowd. All such events whether a small event or a big one with several attendees is a perfect way to relax and most importantly network. It lets you meet interesting people and start a dialogue about innovative ideas that can lead to groundbreaking discoveries. It is also the perfect place to meet people who might be future investors or clients of your business.

To make a brand impression at such events, you don’t need to do anything grand. A few simple and proven tricks can help you stand apart and for people to remember you.

6 proven tips for promoting your brand at an event

1.Update your digital business card

A business card has all details that a person needs to know about your brand. A digital business card is convenient to share, and you don’t have to stack your pocket with tons of cards and hand them out. Before you leave for the event, take a glance at your smart business card and make sure that it has the current logo and correct details.

Also, if you are using it for the first time, try sharing it with friends.  A well-designed smart card is a great way to create an impression on peers.

 

2. Market your presence in the event

Two weeks before you go to the event, start a marketing campaign on social media to let people know that you are attending an event. Use LinkedIn for connecting and conveying the message to professionals in your field. If it is an event where you can meet your consumers, use Facebook or Instagram to let the word out.

 

3. Give freebies that people want

An event is perfect for distributing freebies as it promotes your brand better. Though, it will be fruitless if you give out something completely useless or ugly, like a t-shirt with your logo. No one wants that! Instead, go for a useful thing, like a notepad or pen. Do a bit of research and look for things that your customers will love to have.

 

4. Use printed materials for brand recognition

Not everyone is using digital platforms for marketing or get to look at brands. Therefore, you will need to use a few old-school tricks like brochures and pamphlets to market and promote your brand.

Ensure that you have a QR code on them. It will let people who prefer paperless marketing can use it to scan them and see the information on their phones.

 

5. Work on your dress

What you wear impacts your business a lot. Since you are there to promote your brand, make sure your team wears matching clothes with brand logos. If possible, get branded shirts made with the logo and company’s tagline.

 

6. Use stories for live updates

Keep your customers updated with what your brand is doing at the event. Use Instagram stories to share life stories and more. It is a great engagement tactic.

Events are fun and provide an excellent opportunity to network. Do not miss out on them.