SEO articles are a bit different than the rest of the content that you publish on the internet. The main goal of writing an SEO article is to drive visibility for your business on Google and other search engines using keywords. It is there to get attention to your business, drive traffic, and ranking for your website.
When you write an SEO article, there are few rules you have to adhere to, says all the best SEO companies in India. If you ignore those rules, it can lead to decreasing rankings and visibility. Hence here are few tips to keep in mind while writing an SEO article.
3 Important tips for writing SEO articles
1. Find the right keywords and use them organically
Keywords researching and placement impacts your SEO article a lot. Therefore, take help from tools like Aherfs to do your keyword research. Use it to find out what phrases or words or search queries people use on Google. Once you do that, you can find the number of times people used a keyword.
The number shows the competitiveness of that keyword. If it is high, like in thousands or hundreds, you will find it challenging to get the number one spot on Google. Though, if you go for long-tail keywords, the hits on them are probably lower. It makes them less competitive and can help you get a higher ranking. List the keywords that you can use and work on placing them organically in your post.
When it comes to placing the keywords, there are too many opinions. The only thing you need to keep in mind is to use it as organically as possible.
2. Make your post valuable for the user
On every topic, there are thousands of articles, and some keep repeating themselves. Therefore, you have to be careful about your content. You cannot add to the junk that is already on the internet. Write a valuable and deep article that answers the queries that people have. How will you know what the user wants? Look at the keywords; the long-tail one is the actual queries whose answer or information the users seek.
Take help from them and write the best content on it. For a beginner, a how-to-article on these will make the most sense. Use the knowledge you have and try to help the users find an answer to their queries. Also, use the keywords to understand whether they are looking to make a purchase or are only looking for information. It will help you make your blog more relevant.
3. Keep the word count according to the topic
Another thing that has distributed SEO companies in India is the word count of any SEO article. Some say that 700–800-word count is best, others that a word count above 1000 is better for SEO. For starting, the best thing to do is write an SEO blog that is longer than 500 words. Increasing the length then depends on the topic. If you can write and explain the title well within this limit, why would you want to go over 1000 words? That is just repeating yourself or dragging the topic. It never helps with ranking.
All beginners should keep these points in mind while writing an SEO article for best results.
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