Why a digital business card is beneficial for you?

Marketing is the backbone of any business. Without a clear and detailed marketing strategy, getting customers and making sales is challenging and a hard bargain. Thankfully, this is the golden age, and we have tons of marketing options with us. Also, a business can customize it to meet their budgeting meets.

But in all the new arenas for marketing, the one traditional form of marketing that still works is a business card. This small marketing tool is quite critical for every business or entrepreneur who wishes to take advantage of various opportunities coming to its ways.

Yet, we cannot ignore the digital age we live in, and thus, we need to shift or switch to electronic business cards or digital cards. Why? There are tons of reasons, and one of the commonest reasons is that we interact with people online more now. A thing that can connect us and provide us with instant details is exceptional, and a digital card is that thing.

Other reasons why a digital business card is beneficial for your business are as follows.

1.      It is affordable

A business has quite many operating expenses, and with a digital business card, you can save a few bucks. There are no printing costs or re-printing costs in case you made a few mistakes. When you go for a paper business card, you have to spend a lot more money, if you are looking for a card that stays with the customers/clients. The paper and ink and coloured ink add to the expenses, which can be quite a lot for startups or new businesses.

2.      No contact

The year 2020 has given us a few things to think about, and one of them is social distancing. A paper card needs to be held by the recipient, and everyone is wary of that these days. So, an electronic business card is a quick solution. It is shareable through text or email or through scanning a QR code.

It doesn’t require any contact and is perfect even if you are working from home and networking through your computers.

3.      It helps with first impressions

First impressions are the one that people remember the most. It is the one thing that attracts customers and clients alike towards your business, which is necessary for its survival. A digital business card is an exceptional first impression because it has all the details of your business. It has the logo to the services you provide to your contact details and even clickable links. It is one of the best tools to attract people towards your business.

4.      It is good for the environment

All businesses need to be eco-friendly. Being responsible towards the society and environment is the need of the hour and switching to smart business cards ensures that you are one step closer to this goal. If everyone or maximum people start this practice, it can save a lot of trees.

Thoughts on digital business cards and their impact on society? Share in the comments below.

Tips for higher ranking on Google every SEO company in India should know

No customer buys products anymore without running a search online. They read reviews, look at different products, check their features, and more before finalizing any product. The process is similar, whether it is an iPhone or a software. So if you are looking to increase your sales, you need to score the top rank on Google search. Easier said than done, right? Indeed getting a higher ranking on Google, let alone in the top three can be quite a challenge. But if you know the right techniques and are willing to step up your game, it is achievable.

In this blog, we will look at a few things you can do or change to get the top ranking in google search.

1.      On-page SEO

One of the best and easiest ways to improve the ranking of your site is to do On-page SEO. As we know, On-site SEO is all about working the internal links, optimizing the titles and images, and using keywords, and more. It is the basic of SEO that most bloggers or content creators are doing or can do. An SEO company in India will suggest On-site SEO initially for improving a site's ranking.

It is a fast approach that can get you results within a few days. To do this:

• Ensure that the keyword is near the title tag

• Work on lengthy content.

• Include the keywords in the text around 2-3 times.

2.      Make use of LSI keywords

LSI keywords are one of the advanced features of On-page SEO, and it is quite beneficial for a website. LSI keywords in simple terms are phrases and words that are related to a topic. For instance, for iced coffee, the LSI keywords will include water, beans, bottle, and more.

So, why using LSI keywords are imperative to your SEO? It is because it covers the entire topic on a single page. That shows that the content is related to the topic. It will lead to the search engine ranking a page better when it covers everything on one page.

3.      The content needs to match the search intent

Search intent has become crucial to your website because it helps Google figure out how customers interact with your site. So, if your content satisfies people, you are working on the search intent norms, and the ranking of the site improves.

Thus, provide everything that a searcher can imagine from a blog. For instance, quick healthy recipes must not only include a few recipes but all details. For example, it should include calories, diet benefits, and more.

4.      Work on reducing bounce rate

If a person comes to your website, but quickly goes back to search results, that is not great for you. Google would decrease your ranking because of increasing bounce rate. It happens when your site is not user-friendly or takes a lot of time to load.

To improve your bounce rate:

• Work on content, make it satisfy the search intent norm

• Work on loading speed

• Work on the design of the site so that it is user-friendly. If people find the navigation of the website challenging, they will never come back.

Start with these simple tips and ensure that the content is of the highest quality, and the site’s ranking will drastically improve.

 

4 SEO trends to look out in 2021

 Search Engine Optimization is one of the most important tools for a business. It is cheap and provides a long-term strategy for getting high traffic and rank on Google for your business websites. But it is also quite dynamic, as Google keeps updating or changing the algorithm for ranks and traffic. Therefore, all SEO agencies in India try their best to stay on top of the new algorithms and trends to make sure their SEO strategies align with them.

On the same note, here are 4 SEO trends that you need to start working on if you want the SEO of your website to provide you with expected results in 2021.

Let’s check them out.

1. Google passage ranking

In October, Google introduced another search technology, known as ‘passage’. The feature is imperative because it lets Google index and rank one or more specific sections of an article or page or passage independently.

It can impact about 7% of search traffic, and it ensures that Google takes into the relevancy of specific passages and not just the entire page. It doesn’t mean that other factors like links or UX signals don’t matter anymore. They are very much a part of SEO technique, but now so is passage ranking.

How to ensure that you get passage ranking? By:

• Dividing your articles into sections
• Long-form content now an advantage as Google can rank the entire page through the passages. So, with sections, it can have over ten passages from a single page. So, if you are into writing long-page content, go for it.

2. Visual search

By 2021, visual search will become a game-changer, and your SEO team needs to prepare for it. Visual search is in its initial stages only. Yet, people are crazy about it, and more than 62% of people want a visual search for themselves. Also, this tech works well, so you need to optimize for it. To do that, you need to:

• Make sure your pages are mobile-friendly as 9 out of 10 visual searchers use mobile.
• Still, write alt text, optimize the image name, use quality images, and provide image description, as these traditional SEO techniques can still get high visual search results.
• The content of the page should also be rich. Surprisingly, a page with over 1600 words performs better in visual search.

3. Research content

When you publish content, which is high on research, like statistics or studies, your content performs better. Any blogger or journalist will link back to your page if you provide content with high numbers. To do this:

• You need to have a structure in mind
• Make sure you authenticate all your sources and do not go back to the last three years for data.

4. Increase CTRs

Everyone knows that the organic rate of click-through-rates is declining fast. But if you want better SEO results in 2021, you need to work on improving this. To do this, you need to follow simple tips:

• Make sure that you include a keyword in your URL. It is a fact that an URL with keywords gets 45% more clicks.
• Make titles emotional but do not go overboard. Also, do not clickbait.

2021 will see a lot of changes and if you wish to stay ahead or on par with your competitors, do use these SEO tips.

 

Tips to make your blog comment stand out

 Blog commenting is a long-dead strategy, and is something that a lot of people believe. And it might be true as people and businesses are now using social media to comment and interact with their users. But it is not entirely right to assume that blog commenting is dead. It is still useful, and if you hire a team for blog comment services right now, it will be fruitful to you. Or you can take it upon yourself to write clever and exceptional blog comments on popular blogs. Why will it work now? Well, because a lot of people think of it as a lost or dying art, so basically you have no competition.

If you see blog comments these days, you will find hardly two or three comments that are meaningful and have a name for you to interact with. It can work in your favor as now you can comment on other popular blogs and get traffic, meaningful connections, and an even better identity for your business.

But to do that, you have to write the best comments ever, and here is how you can do that.

Tip 1: Share personal anecdotes or insights

A person would connect with your comment only when it is relevant or provide value to them. Therefore, being honest while blog commenting is of utmost importance. To do this, you do not have to write a long comment or so. In a few lines share why a particular line or paragraph hit home for you.

Also, if there is one point where you think another point should be more relevant, provide that with a source link (maybe your blog). Providing insights or struggles or anecdotes helps start a conversation and connect you with other bloggers or commentators. To do that, read the entire piece thoroughly.

Tip 2: Add new information

If you have a new point to add to the content of the article that wasn’t available in it, you should. Or you may like to correct a point in a comment, do that if you have the proper information. It will help increase the comment count, and people would read the article more. That benefits the blogger, and a blogger would like to build a relationship with the commentator who made it possible. So, here is your chance to work with them or have more opportunities and you can also add a link to your blog organically to get traffic to your site.

Tip 3: Make your comment noticeable to the blogger

The comment needs to be structured properly for the blogger to notice. So, make sure you start by writing your full name and not use a keyword in the name section. After that, greet the blogger by writing his/her name. Then compliment the blog in a line or two. And then you should proceed with the rest- asking questions, adding a valuable piece of information, or more. Lastly, end with a promise to share it and fulfill it to get better results.

Tip 4: Be careful about the topic

Writing a comment that has nothing to do with the title is wrong. It has no benefit to you or the blogger or even to the other people who are reading the blog. So, be on-topic always.

Here’s hoping that these tips will ensure that you get high results from blog commenting.

Creating a business card? Read this to avoid any problems

 

Business cards have been part of creating a business identity since long. It is a small card with information about the business or the individual, but it has immense importance. It is the first contact between you and the prospective client. Thus, you must invest time and efforts in creating one.

Unfortunately, there is tons of misinformation surrounding a business card. These can guide towards a wrong direction which can lead to a client throwing your business card in the trash.

If you want to use the full potential of a business card, here are a few myths about a business card you should not believe.

1. Digital business card is a waste of time

One rumour which has no base is this. A smart business or chip business card is certainly not a waste of time. With everything getting digitized, it makes sense to make the business card digital too, especially in times of a pandemic when people are afraid of touching anything. 

A digital card is cheap when it comes to manufacturing cost, and you do not have to re-print it if you make a few printing mistakes. Also, it is easy to share a digital business card, and there is no compromise with the data. Lastly, it is eco-friendly, so if your business is trying to switch towards better things for the environment, this one switch is easy to make.

2. Less is more

Definitely, but not when it comes to creating a good business card. If by less is more you think, you can ignore writing a few crucial details, then you are wrong, and this misinformation can lead you to doom. Make sure that before you go with less is more, you have included every crucial detail in your card. From the name of the company to your designation, logo, contact details, and social media links, everything should be in it because all of these details are important. When you invest in a digital business card, you get more space, and you also can include a clickable link to a video or website.

Moreover, if you take a small font because it looks less, then keep in mind that it is not too little that people have to squint or press the card closer to their eyes to see it. The same goes for a smart card; the font size should be readable from a distance.

3. You can pick any size for your business card

Another misinformation that will lead to the client discarding your card. Whether you opt for a digital or paper business card, do remember to check the standard size. It may be different from region to region or from industry to industry. But do your research. You do not want to be stuck with a card which is either too small or too big.

4. Make the font stand out

Ah! The goal is to make the details stand out, and not the font. If you think like this, you may end up using a font that looks quite weird on the card. Make sure it compliments the paper or the theme you are going for and should resonate with your business.

Keep these tips in mind and make sure you share your card with the person who wants it and also at the right time.

Simple Strategies that can Help Turnover your Business

Everyone is aware of the problems most businesses are facing due to the pandemic. Small businesses did suffer a reduction in their cash flow, and some have to stop their operations altogether. But some companies fared well and have high hopes that the coming year and the unlocking process will increase their sales and cash flow.

All this can happen to your business too; even if it is not flaring well. How? By following a few simple strategies. These strategies will ensure that the pandemic will not stop your business from going down completely. Let's check these tips out.

 

Advices to network from home or with less contact

Small business requires new clients and customers, and for that you need to network. Without networking, you will not meet new people and get new opportunities. So, how to network best during a pandemic?

1.      Use digital business card

If you have some prospects that you met before the lockdown or that you met through social media, follow up. Send them an email reminding them about the conversation or the meet. Attach your smart business card along with it so that they know more about you and the company. A digital business card provides you with more space. So, you can include more details. But make sure you do not add unnecessary things. Attend online events

A lot of businesses are conducting open seminars. If you wish to be part of that business or work with them, join their seminars. It gives you a chance to communicate with them directly and layout your cards.

2.      Social media

LinkedIn is an important social media for connecting with other professionals. Update your business profile amdd connect with individuals with mutual benefits.

3.      Discussion forums

Join online discussion forums in your niche. It gives you a chance to meet like-minded people and network well.

Simple strategies for turning the business around during pandemic

Save money

No business can survive without a good cash flow, and the pandemic has led to its depletion. Therefore, to make your business thrive, work on improving it by saving money.

• Cancel or reduce spending of money on tools or equipment that are not much use for your business. If you have a software that you do not use even a bit, cancel its subscription.

• Save money on loyalty points and card by taking a rebate

• Use a credit card for the business, but only if you are confident that you can pay the credit bills on time.

• Collect debt from all your clients who have overdue bills. That is imperative for a smooth cash-flow.

Work on your staff

Your employees are your backbone, and I do not recommend firing or laying them off. But you can cut back on their salary for a while and promise a full-return when the business starts making a profit.

Do not hire new people. Instead, outsource or hire freelancers.

Run offers

• You need new customers to increase your profit. So:

• Offer discounts or loyalty points to attract new customers

• Use social media to highlight your business and its value.

• Down sell your products or increase its prices as per the condition of the market.

Try these tips, but do not change the core values of your business. People will love a brand who sticks by their values, but tries new ways to get ahead.

 

 

 

 

How to make caramel latte at home using coffee pods?

There are a variety of coffee drinkers. Some like a hot and strong cup of espresso first thing in the morning. Others love a latte with their breakfast. It doesn’t matter which direction your taste buds take you too, both of these coffee drinks are delicious and a must for a coffee lover.

If you are a latte lover, this blog will make you extremely happy. Why? Because in this we are sharing the recipe of caramel latte which you can make at home with simple steps and within minutes. Also, you do not need to grind your coffee because you can use coffee pods to create this flavorsome cup of joe.

As we all know, a latte is a mix of espresso and hot milk. But getting that balance right is imperative for the right taste. Also, adding flavours to a latte is easy, you can make vanilla or hazelnut latte as well. In this blog, we will discuss creating caramel latte at home using pods coffee. If you do not have pods, buy coffee pods online now.

To make this caramel latte (for one person), you need:

• Coffee pod- espresso- 1

• Water

• Milk

• Caramel syrup

• Coffee maker (Nespresso machine)

• Whisk or frother

Now, let’s start the brewing process to make this exciting cup of coffee at home.

Step 1:

The first thing to do is to brew your coffee. Use your coffee pods and put them in your Nespresso machine or a single-serve machine to brew a strong cup. Also, if you do not have the machine, pour hot water over the pod and let it sit till you can smell the aroma of espresso.

You can use other brewing methods as well. Just make sure that the water is less than the coffee so that you get a coffee that is suited for a latte. The amount of espresso you need is 2 ounces.

Step 2:

The next step is to heat the milk. Use your microwave or stovetop and let the milk come to a boil. The temperature of the milk needs to be around  150-160 degrees. Once you boil the milk, now it is time to froth it so that you get the foam over your latte just like you get in a café.

To froth the milk, you can use a frother or whisk, or even a blender. Froth for at least 30 seconds to get a foamy texture.

Step 3:

Now, in your coffee mug, add 1 tbsp of caramel syrup or as per your taste. Now, add the espresso you made and mix it well.

Step 4:

The last and the most fun step is to pour the hot frothed milk into the syrup and coffee mixture. Hold the foam when doing this so that you can put it on the top of the cup. Now, it is your wish to drink the coffee as it is or add whipped cream or pour some caramel sticks or cocoa powder on top of it.

Enjoy this decadent coffee in your home. The best part is that it is inexpensive to make at home, and you can use vegan milk or less syrup to make this coffee a bit healthy. Also, try making caramel syrup at home that way, you can control the quality of sugar in it.

4 ways through which you can make coffee while camping

Camping is an excellent opportunity to relax in nature and wake up to amazing views. And that too from the hustle and bustle from the busy city life. But camping can become a nightmare if you do not bring a few crucial things with you, and one of them is coffee.

For a coffee lover, waking up to no coffee or no method to make a delicious cup of joe can be a nightmare. The thing is, you need to pack light while camping, so lugging that espresso machine or various utensils to make coffee as you prepare at home is not feasible. Also, getting espresso from Starbucks is out of the question. But do not worry my fellow coffee lovers, here are a few simple things, tools, and methods to make coffee even when camping.

Let’s check them out.

1.  Coffee pods to your rescue

One of the easiest ways to make coffee while camping is by using biodegradable coffee pods. The pods themselves are light-weight, so will not take much space. Also, the machine is easy to carry, or if you do not have one, all you need is hot water and a mug to make your pods coffee, just like teabags.

They are full of fresh flavour and stay uncontaminated till you open and are easily disposable. Enjoy the view with your pod’s coffee in nature with compostable coffee pods.

2.  Use a FrenchPress

The thing is FrenchPress coffee tastes amazing, but it can be bulky to carry. However, there are designs of this machine specifically for camping. Carrying this simple machine with some ground or whole beans is ideal for camping. Also, you can use the FrenchPress to boil water which you can use for cooking or cleaning, or more.

Another benefit of using this is that you do not have to worry about filters. Just clean with water, and you are good to go.

You can even make a cappuccino or latte, just add frothed steamed milk to your FrenchPress coffee and enjoy!

3.  Instant coffee

Literally, the easiest way to make coffee is to take instant coffee with you during camping. It does have a great flavour and works well especially if you hand-whip it for a while to make cappuccino or latte. All you need is boiling water and a mug to make a nice cup of this warm beverage using instant coffee.

4.  Cold brew instant bags

Cold-brew is trending these days and is perfect for summer hiking or camping trips. A lot of companies have come up with an instant cold brew that you can stick in your cooler and bring it with you. But if you are not sure of the bottled cold brew, get cold brew bags. They taste amazing, though you need to put them in water and let it steep overnight. But the next morning you get to enjoy a perfect cold brew, so that’s a plus.

No coffee lover should be tortured with a bad cup or no cup of this warm beverage. So, use these tips and enjoy the best camping trip ever!

 

Tips to Secure Funds for your Startup in Australia

Starting a small scale business or a startup is not easy. There are a lot of things that you need to do, like coming up with an unique idea, securing a place, finding staff, and most importantly finding funding for your business. No business can launch itself without having enough capital. So, how can you fund your business? Is it easy to do so?

Yes, it is! When it comes to funding for your startup, a person has few choices, like:

Personal savings

Most people who wish to open a business of any scale or type would have savings. If you wish to start a business in the future, I encourage you to start saving now. The money in your savings accounts or the one you invested in some scheme can become the starting capital for your business.

Banks and non-banks options

Whether you are in Australia or any other country, we all have banks, and they can help us with the capital. Taking a personal loan in Australia from a bank that you trust can solve your money problem quickly.

If you are having  problems with funding , you have the option to secure loans from private money lenders in Australia as well.

Government

Even the government in Australia can help you with starting your business. They have loans, grants, relocation incentives that you can use to your advantages.

Friends and family

The last option that you have to secure capital or funds for your business is your relatives, family, and friends.

Now, that we know all the options you have, here are a few tips to keep in mind when looking for a fund.

1.      Do your research

Whether it is bank, government grants, or private money lenders of Australia, do not agree to the terms until you have done your research. It is going to be you who will be paying the interest, so making sure that the terms are correct is imperative. Also, ensure that the private lenders are legal and the interest rate offered to you is the best. A bit of a research before signing the documents is a must.

2.      Pan out a business plan

No one is going to give you money because you asked nicely. Everyone needs to see that the idea is realistic and you know what you are doing. A private lender or banks will be more inclined to give the loan if they can see what your business goals are.

That is why creating a business plan- what the business is about? Goals? How much capital do you need? Is important.

3.      Check out the competition

Yes, seeing the competition can help you with funding. How? Well, it gives you an idea on how much you need for advertising or production or more. It gives you a rough estimate and that is great because you do not want to get a loan which is too little or too much.

4.      Work on your credit

Banks and private money lenders in Australia alike will check your credit. If you have a strong financial background, getting a loan is easier. But if you have debts and unpaid bills piling up, it can be an issue.

Keep these tips in mind for your funding requirements.