Search Engine Optimization is one of the most important tools for a business. It is cheap and provides a long-term strategy for getting high traffic and rank on Google for your business websites. But it is also quite dynamic, as Google keeps updating or changing the algorithm for ranks and traffic. Therefore, all SEO agencies in India try their best to stay on top of the new algorithms and trends to make sure their SEO strategies align with them.
On the same note, here are 4 SEO trends that you need to start working on if you want the SEO of your website to provide you with expected results in 2021.
Let’s check them out.
1. Google passage ranking
In October, Google introduced another search technology, known as ‘passage’. The feature is imperative because it lets Google index and rank one or more specific sections of an article or page or passage independently.
It can impact about 7% of search traffic, and it ensures that Google takes into the relevancy of specific passages and not just the entire page. It doesn’t mean that other factors like links or UX signals don’t matter anymore. They are very much a part of SEO technique, but now so is passage ranking.
How to ensure that you get passage ranking? By:
- Dividing your articles into sections
- Long-form content now an advantage as Google can rank the entire page through the passages. So, with sections, it can have over ten passages from a single page. So, if you are into writing long-page content, go for it.
2. Visual search
By 2021, visual search will become a game-changer, and your SEO team needs to prepare for it. Visual search is in its initial stages only. Yet, people are crazy about it, and more than 62% of people want a visual search for themselves. Also, this tech works well, so you need to optimize for it. To do that, you need to:
- Make sure your pages are mobile-friendly as 9 out of 10 visual searchers use mobile.
- Still, write alt text, optimize the image name, use quality images, and provide image description, as these traditional SEO techniques can still get high visual search results.
- The content of the page should also be rich. Surprisingly, a page with over 1600 words performs better in visual search.
3. Research content
When you publish content, which is high on research, like statistics or studies, your content performs better. Any blogger or journalist will link back to your page if you provide content with high numbers. To do this:
- You need to have a structure in mind
- Make sure you authenticate all your sources and do not go back to the last three years for data.
4. Increase CTRs
Everyone knows that the organic rate of click-through-rates is declining fast. But if you want better SEO results in 2021, you need to work on improving this. To do this, you need to follow simple tips:
- Make sure that you include a keyword in your URL. It is a fact that an URL with keywords gets 45% more clicks.
- Make titles emotional but do not go overboard. Also, do not clickbait.
2021 will see a lot of changes and if you wish to stay ahead or on par with your competitors, do use these SEO tips.
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