No customer buys products anymore without running a search online. They read reviews, look at different products, check their features, and more before finalizing any product. The process is similar, whether it is an iPhone or a software. So if you are looking to increase your sales, you need to score the top rank on Google search. Easier said than done, right? Indeed getting a higher ranking on Google, let alone in the top three can be quite a challenge. But if you know the right techniques and are willing to step up your game, it is achievable.
In this blog, we will look at a few things you can do or change to get the top ranking in google search.
1. On-page SEO
One of the best and easiest ways to improve the ranking of your site is to do On-page SEO. As we know, On-site SEO is all about working the internal links, optimizing the titles and images, and using keywords, and more. It is the basic of SEO that most bloggers or content creators are doing or can do. An SEO company in India will suggest On-site SEO initially for improving a site's ranking.
It is a fast approach that can get you results within a few days. To do this:
Ensure that the keyword is near the title tag
Work on lengthy content.
Include the keywords in the text around 2-3 times.
2. Make use of LSI keywords
LSI keywords are one of the advanced features of On-page SEO, and it is quite beneficial for a website. LSI keywords in simple terms are phrases and words that are related to a topic. For instance, for iced coffee, the LSI keywords will include water, beans, bottle, and more.
So, why using LSI keywords are imperative to your SEO? It is because it covers the entire topic on a single page. That shows that the content is related to the topic. It will lead to the search engine ranking a page better when it covers everything on one page.
3. The content needs to match the search intent
Search intent has become crucial to your website because it helps Google figure out how customers interact with your site. So, if your content satisfies people, you are working on the search intent norms, and the ranking of the site improves.
Thus, provide everything that a searcher can imagine from a blog. For instance, quick healthy recipes must not only include a few recipes but all details. For example, it should include calories, diet benefits, and more.
4. Work on reducing bounce rate
If a person comes to your website, but quickly goes back to search results, that is not great for you. Google would decrease your ranking because of increasing bounce rate. It happens when your site is not user-friendly or takes a lot of time to load.
To improve your bounce rate:
Work on content, make it satisfy the search intent norm
Work on loading speed
Work on the design of the site so that it is user-friendly. If people find the navigation of the website challenging, they will never come back.
Start with these simple tips and ensure that the content is of the highest quality, and the site’s ranking will drastically improve.
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