Why Instagram is important for photography business?

 Are you a photographer who is running a successful business? Or are you a budding photographer? One thing that is common for you both is that Instagram has changed the photography business. Instagram not only allows you to interact with more audiences to get more business. But it is also evolving the basics of photography. People who want to pursue this field, but do not have enough money for a professional camera use their phones to show their art on IG. And it works because a good photographer can click a mesmerizing picture with any device. It gives these budding photographers to collect enough funds to buy a professional camera and fulfill their passion.

If you are a budding photographer or even a seasoned one, you need to be on IG. It helps you be visible, which is imperative in this era.

Here are a few more reasons you should be on IG 

The audience on IG are growing

You can use any social media for your photography business. However, using Instagram is imperative because it is the most creative website your consumers use. It is a visual platform, and you are running a photography business. Thus, it makes sense to show your art there on a platform where people may like it and take action, like going to your website.

The best photographers are on it

Every photographer you ever looked up to is on Instagram. Every budding photographer is on Instagram, and you need to be on it too. Being on IG will help you understand your craft and even refine it. It will help you build a community that can help you grow your business or work on your art to better it.

Also, it can inspire you whenever you need it because it is full of fabulous photos from the biggest names.

There are so many ways your target customers can find you

When you have a physical office, you can promote it with a business card or pamphlets or word-of-mouth and hope people will find you. But on Instagram, you have to post the content correctly, and people will find you. Either through your hashtags or if your post is wonderful enough, IG will viral it, and you will get customers. Thus, the trick is to share interesting and appealing content to connect with people. It doesn’t always have to be some spectacular photo. It can be a behind-the-scene image of a photoshoot or a video, and it will work.

Some tips:

Use the right hashtags and do not overcrowd the caption with them

Tag the location or venue you are shooting at so those people can share your work too

Connect with collaborators, other photographers, and more

As a photographer, you need to still care about being on IG and using it the right way. Buy Instagram likes and comments, work on organic engagement, work on your craft and showcase it creatively. All this will help you generate more likes, views, comments, engagement, and business for yourself.

4 Efficient cost-cutting tips to imply for your small business

Starting a small business is never easy. There is so much to do and the budget is always tight. That is why, small business entrepreneurs are always looking to find out ways through which they can save money. Saving money while setting up a business is a massive challenge. Thus, you need to figure out strategies that let you do this correctly without compromising on the quality of your work.

Not sure how? Don’t worry! Here are a few cost-cutting tips that you can implement for your new business.

Try these cost-saving tips for small businesses

1. Outsourcing work is a formidable weapon you need to use 

When you start a new business, there is so much to do, and everything requires money. Thus, outsourcing work is a formidable weapon for cost-cutting. If you can outsource or hire a freelancer for some work, like writing or creating graphics that will save you money. You do not have to provide a fixed salary to them or have space and equipment for them, which saves money. Moreover, you can hire their services as and when needed, which ensures you hire the best freelancers to work for you. 

2. Try your hands at digital marketing 

Traditional sources of marketing are expensive and right now saving money is more important for you. Instead of going the traditional way, you can also go for digital marketing. Multiple digital marketing agencies can help you make a mark on the internet.

Otherwise, you can start pages on Facebook or Instagram to attract an audience. Also, having a website is imperative for running a successful business and attracting your target audience.

3. Digital documents and cards

We all know how important a business card is for a business. When you go out to any events or so, through a business card, you can network and make clients. However, to make paper business cards, you have to spend a lot of money. Also, a small mistake on these cards means you have to make them again. Thus, switching to a digital business card is better and cheaper.

On the same note, make your documents digital. Instead of sending receipts through the post, use email. Any documents that you can turn into digital will save you money in the long run.

4. Do not fire employees when things get tight

Often, businesses let go of their employees when things get tight budget-wise for them. But they forget that hiring new employees will also cost them. As they have to train them even if you hire them when things are better. 

Instead of firing your employees, look for an extra cost you pay to your employees, like party expenses or more. If your employees are loyal, they will understand that cutting this cost is necessary and support you.

These are some efficient cost-cutting methods that all businesses will find helpful. Remember, to save money, you do not have to compromise on the quality of the products or service you provide. It just means finding strategies that save money while growing your business exceptionally.

 

 

Best social media platforms for your cake business

 Many research shows that half of the consumers try their hands at a food service provider after seeing them on social media. That means if you run a cake business, you need to be active on social media. 

Most customers who are looking for new cake providers search on social media for them. It helps them see your reviews, work, presentation, and more. As a customer, they trust the words of other customers before working with any cake designer. 

Thus, if you want to run a successful business, you need to be on social media. It ensures that you are:

• Always on the mind of your customers
• Can find new customer with ease
• Increase awareness about your brand
• Increase sales.

Even if you have a website, you need to be on multiple social media. It helps increase leads to your website and get more customers. 

Instagram

Instagram is one of the best social media platforms for your cake business. The main difference between Instagram and other social media is that it is more about videos and photos. Several of your target audience is on Instagram, so it's critical for your business.

Tips 

• First, sign up for your cake business on Instagram and make sure that it is a business account. Doing this ensures that you have access to insight and more.
• Select a business type and category that defines your business in the best possible manner. 
• Complete your profile. Use the logo of your cake business or an impeccable image of a cake as a profile picture. Your profile should be intriguing enough for people to follow you.
• Start building your community. For this, you need to post continuously and appealing images. Initially, to build a community, buy 5000 Instagram followers from a company that connects you with real people.
• Use reels and Instagram stories to publish appealing posts that can attract people to your brand.
• Also, promote your IG page on other social media platforms, and everyone who comes to your store should know about it.
• When posting on IG, try to capture real moments like your team baking or making a mess. Or when your team is bonding. Things like these are the essence that attracts an audience. 

 Facebook

 No matter how many social media platforms come up, being on Facebook is essential for your cake business. Here are a few tips for marketing your business on FB:

• Sign up and create a page for your business. Once you pick a category, write a unique, crisp, but short description of your business. Click on the create page tab.
• Use your logo for the profile picture and also have a cover image. These should be of high quality, so they do not pixelate.
• Add details like address, operating hours, website, and email address for better accessibility.
• People expect a menu on FB, but get creative with your posts. Share videos or images of your creations and do Q$A.
• Build a community and run paid ads too.

Try these two social media and get your cake business to new heights.

Boost your morning coffee's flavor with these things!

Coffee is an essential part of our morning routine. Isn’t it? Most of us follow this routine- wake up, brew a perfect cup of Nespresso compatible pods, and go out and be productive. We are sure that most of you would nod and say this is our morning routine. Well, since coffee is so essential for us, why not add more flavor to your morning brew? In this blog, we share a few ideas for adding flavors to your coffee without making it too sugary. Love this idea? Then let's check out the ways you can add flavors to your coffee.

Coconut oil in coffee

Yes, it may sound strange to hear, but coconut oil in your coffee can make it delicious & healthy. Some researchers say coconut oil provides your body with tons of healthy benefits. These include helping in losing weight, fighting bacteria, and more.

When you add this to coffee, not only do you make it healthy but its texture changes. It becomes creamy, and adding coconut milk to the mix makes it even better.

Add salt to your coffee

Yes, salt is an ingredient that you can add to your coffee. If you do not like bitter coffee, adding salt is essential to cut the bitterness. There are many regions where using saltwater to brew coffee is normal. You should certainly try this if your coffee is tasting too bitter these days.

Cinnamon for the win

Cinnamon is a spice that you can add to your coffee to enjoy a distinct taste along with multiple health benefits. To get the optimal flavor of cinnamon, add it to the water when brewing your coffee.

It will complement the strong taste of coffee. Also, cinnamon helps with inflammation in the body and more. If you are fighting a cold, try adding cinnamon, cloves, star anise to your water when brewing coffee. It will make a ton of difference to your cold.

Cocoa or cacao powder

Adding chocolate gives a different taste to your coffee. Without adding sugar, you can enjoy a delicious drink with multiple health benefits. Yes, if you use cacao or cocoa powder without any added sugar, you are drinking antioxidants. That helps your body fight various illnesses.

Either sprinkle it on your coffee or add it with coffee to make mocha at home. If you add milk, remember to use low-fat milk, and skip the sugar.

Non-dairy milk

If you want to drink a coffee with milk without worrying about the extra calories, try non-dairy milk. There are so many options to choose from- hazelnut, cashew, soy, almond, pea, oats, and so on. It gives you tons of benefits health-wise. Also, since they are nutty in taste, you get to enjoy a coffee with a distinct flavor.

Which of these flavors would you be adding to your morning brew? All of these are incredible, and some of these are even healthy providing your body with tons of benefits. Know more ways to add flavor to coffee? Tell us below!

Running a home closet organizing business? Tips to market it well!

Do you love cleaning and organizing closets? And are you thinking of starting a home organizing business? If yes, then marketing it well is the key to getting more clients. Most people organize their wardrobes or closets themselves. They take ideas from Pinterest or YouTube to organize their closet and make it look pretty. Thus, if you wish to get clients, you need to get creative. Sell your business well enough that people think, yes, they do a better job at organizing closets than us.

Remember, if you get viral or start getting publicity, there is a lot of scope in this business. There is a Netflix show, Get organized with the home edit. The owners of this company started their business on Instagram and now organize kitchens, wardrobes, rooms, and more of the like of Reese Witherspoon.

Here are the marketing ideas to get your brand noticed today.

1. Use organization or cleaning in your business’s name

The best thing to do is add organization or cleaning at the end of your business name. It makes it easier for people to recognize your brand and understand what your business is all about.

If you add the name of your street or pet, how will a person recognize what you do for a living? Thus, making it clear-cut by adding cleaning/organization is the best thing to do.

2. Have a digital business card

Due to the pandemic, people prefer not to touch pamphlets or cards, or paper. Digital documents are in, and your business card can go digital too. An electronic business card is essential as it provides all your information to your prospects and that too digitally. 

3. Be on social media

If you want to get more customers, you have to be on social media. These platforms have the potential to market your business well. Thus, try to be on Facebook, Instagram, and Twitter if you do not want to be on every social media. These three are the topmost platforms that can connect you with an audience globally.  

4. Work on your profile picture on social media

Your social media profile has to be optimized for you to get followers. One of the things that attract people to a profile is the profile image. Several people do not use this feature properly and put a picture that is not visible or inappropriate.

The best thing to do is use your logo as the profile picture.  However, if you want to use other images which are not your logo, keep something in mind. Like, do not clutter the image with too much information. Since every social media puts profile pictures in a circular frame, all the critical details should be in the middle. Also, the quality should be optimal. Otherwise, it may scale on different screens.

There is a different kind of peace you feel when you declutter someone's home/closet. Isn't it? Now, with these tips, you can have the assurance that there are clients who want your services and you are letting them know about it.

5 Best tips that will help you start writing

For a person who loves writing, there can be times when starting the writing process becomes challenging. Then, some people are starting their journey of writing. Maybe their work demands them to be a writer. Or they decided to share their story with other people.

In both cases, getting the first word on paper is challenging. It can even be frustrating. If you feel the same, here are a few tips to help you write the first word.

Let’s check the best tips that will help you start writing,

1. For a book writer: Begin with the middle word

If you are writing a book, maybe it is your first or second, and you find yourself lost, don't worry. You do not have to start writing the first chapter initially. Just write what comes to your mind first. That can go in chapter three or make the middle of your first page or so on. Once you start writing, chapters and characters will start following. Now, it can become chaotic to keep them organized so that you don't miss anything. To make this process simpler, use a scrivener alternative for android, and your book will have some organization. 

2. For a new writer: choose what type of piece you want to write

When beginning your writing career, you cannot start with a novel.  You may feel comfortable writing something else, and there are options that you can look into.

Thus, you must start writing at your pace. Maybe for you, writing an essay or a blog is more like you. Or maybe you love telling emotional short stories or poems. Start writing, which is comfortable for you to be a better writer.

3. For a seasonal writer: Keep reading

So you are stuck, and ideas are not flowing. But that does not mean that it is permanent. The best way to get ideas flowing is to start reading. When you read, you enhance your vocabulary and become a better idea anyway. And when you are stuck, reading can give you motivation and ideas which can get you out of this situation.

4. For the book writer: Do not start big every time

You do not have to start big like murdering someone in the first few chapters gory style. You can start small and let the story build up. That is more fun because it builds anticipation. Beginning something massive works well for movie or screen culture because they have a short time to build anticipation.

As a writer, you can start slow and go from there.

5. For a new writer: Write every day

If you are new to the writing world, you should write every day. The best way to do this is to dedicate a few hours every day. Ensure that when you devote some hours to writing, nothing distracts you. Otherwise, the whole purpose of fixing hours goes down the drain.

Happy writing! Use these tips to keep writing even when you feel like it's impossible to do so and write up a storm.

 

8 things to pair with coffee to make it interesting

Coffee in itself is an aromatic and delicious drink. Yet, you can add multiple things or herbs to your coffee to make it more flavorsome. Or you can pair delicious food with coffee to make your cup of joe even more decadent.

What are some of these herbs and food items? If you are wondering the same, continue reading below as we share some fan-favorite pairings.

1. Coffee with ice-cream

Coffee goes so well with ice cream. Imagine drinking a hot cup of warm espresso that you brewed using Nespresso pods. Along with you enjoying an ice cream. It may sound like a weird combination, but it is yum.

There is an Italian coffee known as affogato. It is vanilla ice cream dipped in warm espresso. It is one combination you have to try now.

2. Coffee with coffee cake

All cakes go great with coffee. However, the best cake to eat while sipping your coffee is a coffee cake. It is a dry cake that works well with coffee. 

Another cake you can eat with your mid-day cup of coffee is vanilla cake. It goes perfectly well with light or medium roast coffee.

3. Coffee with chocolate 

You can pair chocolate in many ways with coffee. You can either have a chocolate cake or eat a bar of hot chocolate with your coffee. Or you can melt coffee and add it to your cup and enjoy a freshly brewed mocha.

4. Coffee with bacon

Bacon is a fab-favorite breakfast dish that many people across the globe consume. If you love coffee and bacon, pair them up for a nice breakfast. It is best to drink espresso with bacon as the bitter taste of espresso goes well with the savory and fatty taste of bacon.

5. Coffee with alcohol

You do not always have to pair some food items with coffee. There are many other things that you can pair with coffee, and one of them is alcohol.

Adding alcohol to your coffee makes it creamy and a perfect drink for festivals or fancy get-togethers.

There are so many combinations you can make with coffee and alcohol, and you should try it at least once.

6. Coffee with cinnamon

A herb that makes your coffee delicious while providing tons of benefits to your health. Either add cinnamon while brewing your coffee (add in the water) or sprinkle after pouring it in your cup. It mixes well with the bitter taste of coffee and helps increase your immunity, amongst other health benefits.

7. Coffee with pastries

Whether you like hot coffee or iced, pairing it with pastries can make you enjoy your cold or hot brew even more. Also, coffee pairs well with every type of pastry, whether it's vanilla or chocolate.

8. Coffee with cinnamon buns

Hot creamy coffee or latte goes well with cinnamon buns. 

All these herbs or food pairings are impeccable, and many people will agree with these combinations. Yet, if you have some different pairing in mind, comment below and share it with all the other coffee lovers.