Are you a photographer who is running a successful business? Or are you a budding photographer? One thing that is common for you both is that Instagram has changed the photography business. Instagram not only allows you to interact with more audiences to get more business. But it is also evolving the basics of photography. People who want to pursue this field, but do not have enough money for a professional camera use their phones to show their art on IG. And it works because a good photographer can click a mesmerizing picture with any device. It gives these budding photographers to collect enough funds to buy a professional camera and fulfill their passion.
If you are a budding photographer or even a seasoned one, you need to be on IG. It helps you be visible, which is imperative in this era.
Here are a few more reasons you should be on IG
The audience on IG are growing
You can use any social media for your photography business. However, using Instagram is imperative because it is the most creative website your consumers use. It is a visual platform, and you are running a photography business. Thus, it makes sense to show your art there on a platform where people may like it and take action, like going to your website.
The best photographers are on it
Every photographer you ever looked up to is on Instagram. Every budding photographer is on Instagram, and you need to be on it too. Being on IG will help you understand your craft and even refine it. It will help you build a community that can help you grow your business or work on your art to better it.
Also, it can inspire you whenever you need it because it is full of fabulous photos from the biggest names.
There are so many ways your target customers can find you
When you have a physical office, you can promote it with a business card or pamphlets or word-of-mouth and hope people will find you. But on Instagram, you have to post the content correctly, and people will find you. Either through your hashtags or if your post is wonderful enough, IG will viral it, and you will get customers. Thus, the trick is to share interesting and appealing content to connect with people. It doesn’t always have to be some spectacular photo. It can be a behind-the-scene image of a photoshoot or a video, and it will work.
Some tips:
Use the right hashtags and do not overcrowd the caption with them
Tag the location or venue you are shooting at so those people can share your work too
Connect with collaborators, other photographers, and more
As a photographer, you need to still care about being on IG and using it the right way. Buy Instagram likes and comments, work on organic engagement, work on your craft and showcase it creatively. All this will help you generate more likes, views, comments, engagement, and business for yourself.
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