Do you love cleaning and organizing closets? And are you thinking of starting a home organizing business? If yes, then marketing it well is the key to getting more clients. Most people organize their wardrobes or closets themselves. They take ideas from Pinterest or YouTube to organize their closet and make it look pretty. Thus, if you wish to get clients, you need to get creative. Sell your business well enough that people think, yes, they do a better job at organizing closets than us.
Remember, if you get viral or start getting publicity, there is a lot of scope in this business. There is a Netflix show, Get organized with the home edit. The owners of this company started their business on Instagram and now organize kitchens, wardrobes, rooms, and more of the like of Reese Witherspoon.
Here are the marketing ideas to get your brand noticed today.
1. Use organization or cleaning in your business’s name
The best thing to do is add organization or cleaning at the end of your business name. It makes it easier for people to recognize your brand and understand what your business is all about.
If you add the name of your street or pet, how will a person recognize what you do for a living? Thus, making it clear-cut by adding cleaning/organization is the best thing to do.
2. Have a digital business card
Due to the pandemic, people prefer not to touch pamphlets or cards, or paper. Digital documents are in, and your business card can go digital too. An electronic business card is essential as it provides all your information to your prospects and that too digitally.
3. Be on social media
If you want to get more customers, you have to be on social media. These platforms have the potential to market your business well. Thus, try to be on Facebook, Instagram, and Twitter if you do not want to be on every social media. These three are the topmost platforms that can connect you with an audience globally.
4. Work on your profile picture on social media
Your social media profile has to be optimized for you to get followers. One of the things that attract people to a profile is the profile image. Several people do not use this feature properly and put a picture that is not visible or inappropriate.
The best thing to do is use your logo as the profile picture. However, if you want to use other images which are not your logo, keep something in mind. Like, do not clutter the image with too much information. Since every social media puts profile pictures in a circular frame, all the critical details should be in the middle. Also, the quality should be optimal. Otherwise, it may scale on different screens.
There is a different kind of peace you feel when you declutter someone's home/closet. Isn't it? Now, with these tips, you can have the assurance that there are clients who want your services and you are letting them know about it.
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