Best social media platforms for your cake business

 Many research shows that half of the consumers try their hands at a food service provider after seeing them on social media. That means if you run a cake business, you need to be active on social media. 

Most customers who are looking for new cake providers search on social media for them. It helps them see your reviews, work, presentation, and more. As a customer, they trust the words of other customers before working with any cake designer. 

Thus, if you want to run a successful business, you need to be on social media. It ensures that you are:

• Always on the mind of your customers
• Can find new customer with ease
• Increase awareness about your brand
• Increase sales.

Even if you have a website, you need to be on multiple social media. It helps increase leads to your website and get more customers. 

Instagram

Instagram is one of the best social media platforms for your cake business. The main difference between Instagram and other social media is that it is more about videos and photos. Several of your target audience is on Instagram, so it's critical for your business.

Tips 

• First, sign up for your cake business on Instagram and make sure that it is a business account. Doing this ensures that you have access to insight and more.
• Select a business type and category that defines your business in the best possible manner. 
• Complete your profile. Use the logo of your cake business or an impeccable image of a cake as a profile picture. Your profile should be intriguing enough for people to follow you.
• Start building your community. For this, you need to post continuously and appealing images. Initially, to build a community, buy 5000 Instagram followers from a company that connects you with real people.
• Use reels and Instagram stories to publish appealing posts that can attract people to your brand.
• Also, promote your IG page on other social media platforms, and everyone who comes to your store should know about it.
• When posting on IG, try to capture real moments like your team baking or making a mess. Or when your team is bonding. Things like these are the essence that attracts an audience. 

 Facebook

 No matter how many social media platforms come up, being on Facebook is essential for your cake business. Here are a few tips for marketing your business on FB:

• Sign up and create a page for your business. Once you pick a category, write a unique, crisp, but short description of your business. Click on the create page tab.
• Use your logo for the profile picture and also have a cover image. These should be of high quality, so they do not pixelate.
• Add details like address, operating hours, website, and email address for better accessibility.
• People expect a menu on FB, but get creative with your posts. Share videos or images of your creations and do Q$A.
• Build a community and run paid ads too.

Try these two social media and get your cake business to new heights.