Digital business cards to boost your marketing strategy: Here’s how?

 There are numerous methods to connect with a new client or prospect. However, a digital business card is one of the best marketing strategies that any business can ever have.

Several businesses discard the idea of using a business card. They assume that this little card adds no value to their business.

However, this is far from the truth. A smart business card is an essential marketing tool. It is the first thing that can connect you with a new client or customer. It provides them with a way to learn more about your business and start making deals with you with full knowledge.

There are many reasons why you should use a business card. But in this blog, we are focusing on how to present a digital card to boost your marketing strategy. Let’s begin.

1.    Add a professional photo

When you are designing a business card, make sure to add a photo of yourself. It helps because when you share your digital business card using email or text message, customers can put a face to the brand. They can do a quick search or remember talking to you on the phone or in person.

Make sure that the photo is a professional one. It does help if you use the same photo that you used in your LinkedIn profile.

2.   Have multiple sharing options

Since you are opting for a smart card, it will help if you have multiple sharing options. Design the card using a platform that lets you share it via social media, or email, or even through text messages.

Also, you can make your print card smart by adding an NFS chip to it. So, if anyone scans the OR, they will automatically get the details on their phone.

3.   Give a discount with the card

Both digital business cards or print cards will get discarded if you don’t make them memorable. One way to ensure that the client remembers to use the card to call you is to give them something with the card. It is a great marketing strategy to give discounts or freebies with your business card.

That way, the customers will remember the brand and be eager to shop or work with you again.

4.  Do not forget to include any link that is essential for your business

When you are designing your card, make sure that you add every link essential for your business. It can be the link to your website, or social media link, or link to your YouTube channel. With smart cards, these links are clickable and give people a chance to do quick research on your brand. Social media links in a business are a great way to generate leads & attract more people to your business.

5.  Make sure to add a CTA to the card

A CTA or call-to-action is essential, and you must add it to your card. It can be as simple as the first free consultation or a 5% discount or anything that gets the customer to pick up the phone & call you or visit your brand.

Try these now with your business card and you will see a significant rise in your brand’s marketing strategy.