Truth be told, interior designers are not utilizing the best source they have for marketing their business- Instagram. Yes, Instagram is a perfect but underutilized tool for this industry. Instagram can help you get the growth and success you are looking for, and for free. This incredible tool may be the marketing magic you were looking for to get more customers and conversions. Not sure how to use Instagram to market your interior designing business? Well, here are a few tips that can get you started.
Build a clear strategy
Marketing your brand on Instagram can lead to better results but not without a proper strategy. If you don’t have a clear goal and plan to achieve the said goal, you are wasting time and resources. Since there are multiple routes you can take, it is best to figure out the best plan or strategy and stick with that.
Buy real Instagram likes
To build your base on Instagram and catch up with the competition, you need some help and a push. If you buy 50 Instagram likes initially by connecting with a company that uses real people to increase likes and engagement, it will give you an edge. It will help push your content forward to multiple users, which can help with your brand getting more exposure on IG.
Work on creating content your target audience would love to see
Interior design has a niche and an audience dedicated to the same. So your first step is to create content that they find relevant. However, you should also create content that attracts other people who may find your content. Maybe they will find it interesting, and you will have a whole new audience to explore.
Make sure you are following the right people on Instagram
Instagram’s algorithm is quite tricky and smart. If you are only following friends, family, colleagues, or celebrities, you will see more such suggestions and your post will be limited to their feed. It doesn’t do any good to your business. As an interior design business, you need to follow:
- Businesses you want to work with as a client or customer
- Accounts that motivate, inform, or educates you
- Accounts that you think your audience will follow.
Influencer marketing is imperative
To grow your business, you undoubtedly need to work with influencers. They can help expose your business to more users, which have the potential to be your target audience. Also, people believe in an influencer more than a brand’s advertisement. Thus, this can work in your favor.
Use the right hashtags
Hashtags help your users find your business. They are like keywords, and the maximum limit is 30. Yet, you shouldn’t use this many hashtags. Stick to 10 and make sure they are relevant to the post and your niche.
Instagram works for most businesses. The trick is to find strategies or tactics that suit your business best. Not each one of these tips will work for you. But it can undoubtedly motivate you to try to come up with strategies that do work. So, as an interior designer, it's time to get on Instagram and take the world by storm.
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