Thursday, March 24, 2022

4 Marketing tips for an author

 Are you an author who is trying to get her first book published? Or maybe you are two books in, yet you need to market your third book to get the desired results. To succeed as an author, no matter whether it is your first book or second, you will have to promote or market yourself. That is how this works! To sell your books to your publishers, you have to promote not just the book but yourself. Sure, they might like your manuscript. However, if they don’t love your attitude, they might not take it.


Thus, work on both to succeed as a writer, and here are a few marketing tips to promote yourself, the books, and the whole nine yards.

Start even before publishing

If you think that you need to start promoting yourself only after you publish a book, then you are wrong. As a rule of thumb, when you start writing a book and are looking for publishing agents, this is the right time to build your network. Look for people who can help you promote your books, like librarians, other writers, or bloggers. They can help set up various events where you can market the book. Ensure you give them your digital business card and take theirs for future collaborations.

If you are writing a non-fiction book, work on meeting leaders in your niche and let them know your thoughts and understand theirs. It will undoubtedly come in handy later.

Work on creating a website and keep it up to date

We are in the digital world, and you have to follow its norms. That includes having a website that can inform people about your new book and keep them updated about everything. This tip works for both a new writer and a published writer. Also, ensure that your website is updated at all times. It means updating all the links on the website from where your users can buy the book, amongst other things.

Have a social media page set up

Even if you haven’t published a single book yet, you need to set up yourself as a writer on social media. That will help you land a publisher. It is not a prerequisite, but it helps them see how much influence you have on your readers. Your website and social media links can help with this as here you publish original blogs, poems, short stories, and more. If they are getting good reactions from the public, publishers will place more trust in your book.

Learn to market

Even though you can self-publish on Amazon these days, you still need to market it for better sales. So, educate yourself. There are multiple resources out there that can help you out.

Try these tips and you will see better results. The book that you write is always a reflection of you in one way or another. Therefore, to sell it, you have to put yourself out there and meet new people. It is the only way to get more opportunities and see a high ROI.

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