4 Awesome Indian Traditions You Must Know

 Our Indian culture and traditions are something which has now become renowned all across the world, and people worldwide visit India to learn more about it. We all represent the customs and traditions of India, which is something very diverse, distinct, and unique. 

Our Indian culture is full of various unique customs and traditions that people from outside find intriguing. And most of these originate from our ancient Indian scriptures and texts, which have dictated the way of life people lead in India and that too for thousands of years.

But do we ever think about why things are done in a particular and specific way? So let’s take a look at some of those traditions:

Drinking water from copper utensils

Water is the essential element to sustain life on this planet. 70%of the human body is made up of water. Then copper is one of the essential minerals that are vital to human health. In ancient times, our ancestors and even our grandmothers used to store water in containers that were made of copper. Basically, their aim was to safeguard drinking water, but actually, there is more to the story.

Well, this is an old practice referenced in the ancient texts of Ayurveda. So, storing water in a copper container is a natural water purification process. It kills all the microorganisms, molds, fungi, algae, and bacteria present in the water, which are harmful to the body and hence make the water perfectly fit for drinking. Additionally, water stored in a copper vessel, preferably overnight or at least for four hours, acquires a certain quality from the copper that’s no doubt is very good for human health.

Eating with hands

First of all, eating with hands itself is an excellent muscle exercise and has more health benefits than eating with spoons. You didn’t know that?? Don’t worry.

So according to Ayurveda, the nerve endings of our fingertips are believed to boost our digestion. And also you become more aware of the textures, tastes, and aromas as you eat using your hands and engaging the fingertips. It helps also increase blood circulation, believed to help lose weight, help prevent Type-2 diabetes.

Fasting

There are different scientific reasons and a valid logic behind celebrating every festival in India and following a fasting ritual to please the almighty. Fasting helps cleanse and detoxify the body, thereby restoring its vital organs. Some health benefits of fasting are purification of the gastrointestinal tract, cleansing the organs, and aiding in metabolism. During fasting, the digestive system goes into resting mode. The resting of the intestines and related organs enables them to function better later. Also, when you are fasting, bloating will disappear. The process can help you lose those extra kilos as an added benefit.

Griha Pravesh

Griha Pravesh or one can call it House warming, is a puja performed before entering a new house for the first time. It’s a ritual of worshiping a God or deity for getting into the path of peace and happiness. It is considered important in India for the entire family members to perform Griha Pravesh puja, as it welcomes divine blessings to a new home. It’s done believing that it will bring happiness and welfare to the place and the whole family.

4 Marketing tips for an author

 Are you an author who is trying to get her first book published? Or maybe you are two books in, yet you need to market your third book to get the desired results. To succeed as an author, no matter whether it is your first book or second, you will have to promote or market yourself. That is how this works! To sell your books to your publishers, you have to promote not just the book but yourself. Sure, they might like your manuscript. However, if they don’t love your attitude, they might not take it.

Thus, work on both to succeed as a writer, and here are a few marketing tips to promote yourself, the books, and the whole nine yards.

Start even before publishing

If you think that you need to start promoting yourself only after you publish a book, then you are wrong. As a rule of thumb, when you start writing a book and are looking for publishing agents, this is the right time to build your network. Look for people who can help you promote your books, like librarians, other writers, or bloggers. They can help set up various events where you can market the book. Ensure you give them your digital business card and take theirs for future collaborations.

If you are writing a non-fiction book, work on meeting leaders in your niche and let them know your thoughts and understand theirs. It will undoubtedly come in handy later.

Work on creating a website and keep it up to date

We are in the digital world, and you have to follow its norms. That includes having a website that can inform people about your new book and keep them updated about everything. This tip works for both a new writer and a published writer. Also, ensure that your website is updated at all times. It means updating all the links on the website from where your users can buy the book, amongst other things.

Have a social media page set up

Even if you haven’t published a single book yet, you need to set up yourself as a writer on social media. That will help you land a publisher. It is not a prerequisite, but it helps them see how much influence you have on your readers. Your website and social media links can help with this as here you publish original blogs, poems, short stories, and more. If they are getting good reactions from the public, publishers will place more trust in your book.

Learn to market

Even though you can self-publish on Amazon these days, you still need to market it for better sales. So, educate yourself. There are multiple resources out there that can help you out.

Try these tips and you will see better results. The book that you write is always a reflection of you in one way or another. Therefore, to sell it, you have to put yourself out there and meet new people. It is the only way to get more opportunities and see a high ROI.

6 Ways you can build audience for your interior design business on Instagram

 Truth be told, interior designers are not utilizing the best source they have for marketing their business- Instagram. Yes, Instagram is a perfect but underutilized tool for this industry. Instagram can help you get the growth and success you are looking for, and for free. This incredible tool may be the marketing magic you were looking for to get more customers and conversions. Not sure how to use Instagram to market your interior designing business? Well, here are a few tips that can get you started.

Build a clear strategy

Marketing your brand on Instagram can lead to better results but not without a proper strategy. If you don’t have a clear goal and plan to achieve the said goal, you are wasting time and resources. Since there are multiple routes you can take, it is best to figure out the best plan or strategy and stick with that.

Buy real Instagram likes

To build your base on Instagram and catch up with the competition, you need some help and a push. If you buy 50 Instagram likes initially by connecting with a company that uses real people to increase likes and engagement, it will give you an edge. It will help push your content forward to multiple users, which can help with your brand getting more exposure on IG.

Work on creating content your target audience would love to see

Interior design has a niche and an audience dedicated to the same. So your first step is to create content that they find relevant. However, you should also create content that attracts other people who may find your content. Maybe they will find it interesting, and you will have a whole new audience to explore.

Make sure you are following the right people on Instagram

Instagram’s algorithm is quite tricky and smart. If you are only following friends, family, colleagues, or celebrities, you will see more such suggestions and your post will be limited to their feed. It doesn’t do any good to your business. As an interior design business, you need to follow:

• Businesses you want to work with as a client or customer
• Accounts that motivate, inform, or educates you
• Accounts that you think your audience will follow.

Influencer marketing is imperative

To grow your business, you undoubtedly need to work with influencers. They can help expose your business to more users, which have the potential to be your target audience. Also, people believe in an influencer more than a brand’s advertisement. Thus, this can work in your favor.

Use the right hashtags

Hashtags help your users find your business. They are like keywords, and the maximum limit is 30. Yet, you shouldn’t use this many hashtags. Stick to 10 and make sure they are relevant to the post and your niche.

 Instagram works for most businesses. The trick is to find strategies or tactics that suit your business best. Not each one of these tips will work for you. But it can undoubtedly motivate you to try to come up with strategies that do work. So, as an interior designer, it's time to get on Instagram and take the world by storm.

5 Ways to reduce paper consumption in offices

 As a business owner, you will agree that sometimes the paper consumption in your office is too much. Even if you recycle paper, sometimes you end up using too much than necessary. Isn’t it? Well, it's time that you start taking more serious steps to reduce your use of paper to save trees and money as well. How? We will find out below through some simple tips.

Think twice before printing anything

Are you sure you need to print that document? Are you double sure? No, then do so! Unless you are sure that a document requires a paper trail, do not print that document. Use its digital version. And if the circumstances require you to print a paper, do it on both sides. It will fulfill your purpose while also reducing the use of paper.

Go with a digital business card

A business card is necessary for all businesses irrespective of their size, nature, and whether it's an online firm or offline. It is the first form of contact between you and your clients/audience. It gives them every detail they require to continue dealing with your business. For ages, people have been using paper business cards to share their details. It is an integral part of their day-to-day business handling. However, in recent times, using an e-business card is also an option.

When you use a digital business card, you get tons of advantages. 

• It saves paper, which is good for the planet.
• Moreover, a business requires tons of paper business cards, which are not cheap. If you want an impressive card, you need a good design, template, font, material, and more. That can cost a lot! 
• Furthermore, if you want to change any information or rectify a mistake in the card, reprinting it is necessary, which again is expensive. You never face these problems with a digital business card, and it is also the new way to be in touch.

Tracking printing footprint can help

You can have a system that tracks the personal footprint regarding the printing of each employee. It will encourage them to reduce the use of paper where it is not needed. Moreover, running challenges and rewards for using the least amount of paper for any reason can also help employees take care of their paper footprint.

Be efficient in using paper

With simple steps, you can use paper efficiently and reduce overuse. These steps include:

The printer should have a double print option as default. Unless critical, never choose single side print

Tweak the settings of the printer to ensure the paper can accommodate more words per paper

Reduce margins

Reduce unwanted mails

Often, businesses get unwanted mail at their physical office from other businesses. Have a look and ask the sender to stop sending the same to you in the future.

To wrap up, you cannot forgo the use of paper altogether. However, unless it's necessary, use digital ways to share receipts, documents, business cards, and more. Soon, you will see how it makes a ton of difference for your business and the environment.

How to get more likes on your TikTok profile?

 TikTok is a massive platform with the power to increase your influence on people. It is not just for the GenZ generation, every generation enjoys the content on TikTok in one way or another. For instance, several TikTok videos are shared on other social media platforms, like WhatsApp, and everyone enjoys them. It should be your cue to understand the importance of TikTok as a brand or influencer. Having an account on this platform gives you ample opportunity to grow your business and get more opportunities to expose your brand to people.

But to do that, you need to have a good following, likes, and view number on TikTok. Also, you have to get organic engagement because that is the best way to create an impact on your audience. How can you go about it? Let’s see below.

Make your content educational or informative or both

TikTok is a video platform, and people are looking for entertainment and information. However, even if you are making an informative video, make it exciting and fun so people would come back for more. To do this, you have to make the first few seconds of the video immensely exciting. It should be great enough to appeal to the audience so that they see the whole video, read the caption, check your profile, write comments, and more.

How can you make such content? By looking deep into your life. Share a part of your business or life that people have never seen before. Even if you use a trend, make it about yourself or your business. And don’t worry, TikTok has a vast audience, so you will find people who love your content.

Buy TikTok Likes

If you are struggling with increasing your likes, you can buy real TikTok likes. It is legal if you buy from an ethical company that connects you with real people who also engage with your content instead of bots. Sometimes buying likes or followers even helps you increase your count of followers, likes, and engagement.

Make content for your audience

Remember TikTok has massive amounts of audiences, and everyone has different tastes. You cannot reach everyone through your content because it is not for them. Thus, focus on an audience specific to your niche. They are your target audience who will relate to your content. To ensure that your target audience is interested in your content:

• Research them to see their likes and dislikes.
• What kind of content they are looking for (what problems they are looking to solve)
• You can ask them a question or have a poll to share the best relatable content.

Hashtag use must be correct

Using proper hashtags helps users discover your profile. So, make sure you are using popular hashtags to get more likes and followers.

TikTok is growing every passing day. It is time to be on this platform and get the best exposure for your business or brand. You can be an influencer on TikTok and get incredible opportunities. For the same, use these tips and be consistent with your efforts

4 Purpose of having a business card for every business

 As business owners, we have been told not to follow anyone blindly and create our own path. It is a piece of good advice, but sometimes people take it wrongly. When you convince a businessman to have a business card, they often quote this advice. And following this advice is good most times, but not when it comes to having a business card.

The reason why business cards still exist and are part of a beautiful tradition is that they work!

They have a purpose. To help you market your business and make it visible to the whole world. Still, if you resist one, here are a few purposes of having a business card that will convince you to have one.

A business card says tons about you

A business card is not a waste of paper, money, or resources. It says so much about your business like what your business does and how people can get in touch with you for those services.

Moreover, it shows off your brand through tagline, logo, and color theme. It, in turn, helps with creating a brand identity for your business. There are two more things that a digital business card show about you and your business:

• Your professionalism and ready-to-use trends will uplift your business like going with a smart card.
• Your preparedness. Having a business card on you always shows that you are prepared to take your business to new heights.

It is an affordable marketing tool

The second purpose of having a business card is to have an affordable marketing tool. Not every business can have a massive budget for creating marketing strategies. So, having a business card comes in handy because it is affordable and works like a charm.

If you go with a digital business card, you have to invest zero to no amount. Also, editing information doesn’t cost you a lot.

It provides you with a competitive edge

To run a successful business, you have to get creative. Without having a competitive edge, you cannot achieve the level of success that you require. A digital business card's purpose is to give your business a competitive edge because people judge a business through cards or how they advertise their work or more.

That is why designing an appealing business card is the need of the hour. You cannot just make a simple card and call it a day. Work on making it creative for your first impression on the people who receive your business cards.

Word-of-mouth marketing

When you hand out a physical business card or text your digital card to someone, you start a chain. If the said person loves your services or remembers your card due to its impeccable design, they will pass it on to someone requiring the same skills.

Hopefully, you understand the need for a business card and will work on having a unique one. Keeping up with the times, having a digital business card makes more sense for all businesses.