Are you a photographer looking to build your brand? Then you need to work hard on your brand’s elements to make your business shine. Since you are a photographer with a creative streak, people will expect damn good business elements from you. Whether it is a website, social media platform, or your business card, they expect the best and nothing else.
In this blog, we will talk about only one business element- a business card. This small marketing tool packs a massive package and can boost your website ranking, conversions, and client list. So how can you ensure that your card is the best so that everyone who has it wants to contact you? With these tips!
Invest in a digital business card too
For many years, paper business cards have been in circulation. However, as we evolve, it becomes essential to evolve ourselves and the way we conduct business. An e-visiting card is necessary nowadays due to many reasons, like:
- It is cheaper than a paper business card, which may appeal to small businesses.
- It has more space, and so you can write more details in it.
- It is eco-friendly
- With the ongoing pandemic, it is useful as more virtual conferences, seminars, and events are happening.
Add your logo
One of the best brand elements is your logo, and you need to add it to your digital business card or a paper one. The logo is one thing that makes people recognize your business anywhere and anytime.
When designing and creating a logo, you need to make smart decisions. Do not overcomplicate the design. It should be aesthetically pleasing so that people find it attractive. Also, it should convey the message about what your brand does.
Have a QR code
All digital business cards come with QR codes. If you do not wish to invest in a digital card, ensure that your paper business card has a QR code.
Work on the font of your business card
Choosing the font for your business card is tricky. You do not want a font that is unreadable or weird. You can experiment with new fonts but ensure it comes across correctly.
Also, when choosing a font, make sure you do not use more than two fonts for your card. If you have three to four fonts, it will complicate the design, which no one wants.
Only add necessary information
With a digital business card, you have more space, yet it does not mean that you include unnecessary details. As a photographer, do not forget to add a link to your website showcasing your artwork.
Style it right
You are a photographer, so mentioning what form of photos you take is essential. Maybe you can show it through an image. For instance, use a photo of pregnant women in the background, if you are a maternity photographer.
If you have a digital business card, you can share it with anyone anywhere. For paper business cards, you will have to keep stock of them everywhere you go. In any case, work on creating an impressive business card for better growth.
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