In June 2021, Instagram came up with a reels feature. In this, you can make short engaging videos that stay on your profile till you decide to delete them. A business or influencer using this the right way can ensure more likes and followers for their business.
Reels received positive reviews from critics, and even the audience loved this feature. For all businesses looking forward to blow-up their business, using reels is a must. Even if one of your reels blows up, it will give your business an incredible boost.
Here is how you can use Instagram's reels option to grow your business.
1. Instagram reels for brand story
A brand story is exactly what it sounds like! It is all about the reason why your brand exists, and irrespective of the business’s nature, every brand has it. Through reels, you can share your brand story in an engaging and fun way. Keep in mind to make it a sales pitch. Work on making it exciting and informative for people in a fun way.
2. Make educational content
Your audience is not always aware of how to use your products. Sometimes, they have to google it for answers from random people. Isn't it better if you tell them how to use it in a creative way? With the use of reels, you can share educational content about your product. It will ensure that they are aware of how to use your products and also follow your page.
3. Share the process
Every business has a process, the creative part, which is fun and intriguing for most people. For instance, if you have a small jewelry business, people would love to get a sneak-peak on how you pack the order or make jewelry and more. So, why not give it to them? Not only does it make for a great content piece, but it shows people how much time you spend on making beautiful and useful products for your customers.
4. Product video
Reels are seen by all, even the people who are not following you. It is an excellent opportunity for every business to get more views, followers, and engagement. Thus, you must make reels informing people about the products you make. Use trending songs or audios to show people what you are selling? Make it fun, short, quirky, something that will appeal to people.
5. Show behind-the-fun videos
Everyone wants to know how your business works. They want to see the people running the business and what all your employees are up to. So, show them BTS on how they make or pack products or more.
Also, show fun videos from office parties and more. All these show your humane side, which people love.
To ensure your reels work, use the above-mentioned ideas. Also, buy 50 Instagram video views for your reels to ensure your content is on top. Keep working on making engaging content. It will ensure that you do not end up losing the progress you made for your business through the reels.
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