How to promote your bakery on social media?

Do you run a bakery? Do you want to promote it and get more business? Yes, you do! Then why not use social media to promote your bakery? When you share mouth-watering and appealing images of cakes or cupcakes on your profile, people would follow it instantly. Showing your craft online gets you, new customers. It also ensures that your old customers keep coming back for more orders. 

Another reason why you should use social media platforms for marketing your bakery is that it is cost-effective. Most of the time, you can promote your brand on social media free of cost. If you plan to run ads on it, that will cost, but not too much.

There are many benefits of using social media for your bakery business. How to do that? Read below for that!

Instagram- the best social media for bakeries

For any food-related business, using Instagram is the best social media platform. Why? Well, it is because Instagram is a visual platform, and when you share irresistible photos of cakes or donuts, nothing trumps IG. If you start an account on Instagram, here are a few things you need to do to get more likes, followers, comments, and engagement.

• Make a business account on IG as it gives you access to insight which is helpful for any brand.
• Create a hashtag relevant to your bakery. Use it in captions or posts and even place it in your bio so that your customers can use it too.
• Share appealing and aesthetically incredible photos.
• Make reels of your staff creating an incredible cake or something and post it on IG. Reels can blow up and give you more exposure.
• Post around lunchtime so that people can know at what time you operate. Also, it will make them more hungry at this time, and you may get many orders.
• Run promotional or discount offers on IG to engage more people.

Remember, if you buy 50 Instagram followers initially, it is okay. But only if you continue working on getting organic likes, followers, and engagement.

Facebook- The most used social media

Even now, after so many years, the power of Facebook is unmatched. That is why you need to have an account on Facebook too for the promotion of your business.

• Create a business page and choose a theme according to your brand.
• Next, upload a cover image representing your brand, preferably a logo. The cover image should also be related to your brand. You can even go with a cover video.
• Give them discounts for liking your FB page or posts. It is a perfect way to engage customers.

Note: Pinterest is also a great social media for bakeries.

To promote your bakery, you do not need to be on every social media platform. Do a little bit of research and determine which social media your customers are using. It is essential to be on those social media that your customers are on so that you can market your business. Try these tips and you will get better results.