Instagram launched reels in August 2020 as a competitor to TikTok. Fortunately, their gamble is working as the reels feature is quite popular amongst all Instagram users.
If you are a small business looking to grow on Instagram, reels are one of the best ways. For every business, owner reels can do wonders. However, to get more likes and views on your reels, you need to work hard. Creating reels on trending music or audio is perfect. Yet, not tweaking it to match your business will not work for you. Here are a few ways to increase the likes and views of your IG reel.
Work on the content
No matter what form content takes, it will always be king. Thus, when creating reels, you need to remember that they should add value to your audience. It should inform the audience about your business or products. If the reel is not doing that, it will not help you grow your business. Even if you use trending reels, twist it according to your business or niche.
Also, remember to make reels short and crisp. Too long reels are boring and no one wants to see them.
Make the first few seconds count
There are thousands of reels on Instagram every day. And the attention span of people is relatively less. If you want to pull viewers and make them watch the reel, work on it. Ensure that the first few seconds of your short reel have a factor that attracts the eye of the viewer. For instance: using a flashy text or sticker can work.
Be consistent
Like with everything, consistency is the key. The same goes for reels. You can buy 50 Instagram likes for reels. Yet, it will only grow to 100 and more if you are consistent with your content. Thus, make it a point to share at least 2-3 reels every day or every alternate day. You can create a posting schedule based on your target audience. Whatever you decide on, stay consistent with that.
Find the right time to post
As a business, using a business account on Instagram is imperative for you. It gives you access to insight that can help you determine when your target audience is online. That will help you post your reels at a time when it gets the most views.
Use trending music or effects
There are a few songs or audio or effects that have become extremely popular on IG. There are numerous reels on them and you need to make one on it too. It increases the exposure your reel can get. Using trending music or effects helps your business grow more.
A caption is a must
Even with reels, having an engaging caption is a must. Also, you can use a reel as a medium to write a long caption. Just make sure it is informative and appealing. Also, do not forget to use hashtags and CTA in the caption.
Reels inform people in a way that makes them remember the information till later. So use it to grow your business now.
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