How many of you go back to the same brand again and again? Half of you will say yes and half no. That means that half of your target audience (around 58%) is looking at your competitor. So, staying relevant in your business and acquiring more customers while retaining older ones is quite essential.
How do you do that? By standing out in your marketing strategies and making your product appealing to your clients and customers.
Here are few ways to stand apart with your product without investing too many dollars in it.
Method 1: Have a digital business card
A business card is not an obsolete method of marketing. A well-designed business card can help you get more customers. The only obsolete thing here is to use a paper business card. A print card does not affect people as it mostly ends up in the trash.
A digital business card, however, is perfect for your small business to stand apart. Also, it is affordable as you do not need to keep reprinting it if you want to update it or correct a mistake. Lastly, it is convenient to share and eco-friendly.
Method 2: Impeccable customer service
If a customer has a bad experience with a brand, they will not go back to that brand again. Therefore, you need to work on making your customer service impeccable. Train your employees well to handle all customers in every situation.
Customer service also includes replying to all comments, whether negative or positive, as other clients consider these reviews when looking for a new brand. Work on making your customer service the best in the market, and you will enjoy great success.
Method 3: Make your business sustainable
It pays to make your business sustainable as giving back to society or the environment is necessary. Also, a customer is willing to work more with a brand that offers them a sustainable product or a service beneficial to society.
Try to look for a cause that fits the brand and work for it. Also, you can make your product or material sustainable, just like using a digital business card makes you environmentally responsible.
Method 4: Use video marketing
Video marketing works, and currently, you do not have to pay for it. Use YouTube for marketing your business. Video appeals to customers, and you can also work with YouTubers to promote your business. Again, making a channel on YouTube for your business can work in your favor. Just be innovative with your content and authentic as well.
Method 5: Have a loyalty program
Retaining old customers is just as vital as bringing in new customers. Rewarding your customers is an excellent way to retain them. A loyalty program or discount can attract your customers to your brand.
These methods are innovative and affordable. The only thing they require is hard-work and an innovative stance to stand apart from your competitor and increase your sales.
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