Tips to keep in mind while hosting a digital event

 COVID-19 has affected everything from health to businesses to the economy, even events are also suffering. From wedding to corporate event all are either getting postponed or are being held digitally.

If you are planning to host an event through digital means like zoom, here are some tips to follow for conducting the best event ever.

1.     Decide between a meeting or a webinar

Depending on your need, you should figure out whether you want to host a webinar or a meeting. Video calling apps provide you with different preferences depending on the meeting type.

A webinar is an event where you expect the audience to listen mostly to what the host is saying. A meeting is for when you need back and forth interaction between both the parties.

Host a webinar when you want a large public to view your event.

Host a meeting when you want an interactive session like for office meetings or a yoga class of ten people.

2.     Promotion and marketing

• Send a digital business card to people with details of your business alongside an e-invite about the event. It is because when people get an invitation to see your event, they also want to know about the business, hence the smart business card.
• Next, don’t forget to create a promotional image informing people about the event using social media.
• Also, when you are having an event on Zoom, you have the opportunity to broadcast it on YouTube to increase its reach.

3.     Tips for being the best host

If you are hosting or anchoring the event, here are some tips that you should follow.

• Make sure you have the best internet connection, like the hardware one so that you don’t have a problem with WIFI.
• We know that hosting an event from home is not ideal, and there will be noise. But try to minimize them. The best way to do that is by using a headset with a mic.
• You are hosting the event, so wear your best garment. Dress formally like you would do if you were anchoring an event on stage.
• Make a proper introduction of yourself and the event.
• Never be late

4.     Monetize the event

If you are hosting a webinar, you are doing it not just to impart knowledge. You also expect to get paid, and the best thing to do is take the money before the event happens.

• Give a window to people for registration so that they can pay you online using a credit/debit card or through wallets.
• Also, research what your competitors are charging, you don’t want to charge less or more than them.

5.     Engaging the audience

You use the same tips when engaging your audience digitally as when you are doing it on stage.

• Eye contact
• Starting with an ice-breaker, like a joke or story
• Introducing the event and speakers (if you have any) well.
• Taking some time to interact with the audience through polls. If you have a small number of people, you can ask them questions directly.

I hope these tips will help you host the best event of your life digitally.