Instagram has over 1 billion monthly active users, and marketers know that this number means that they can connect with more audiences globally. It is also a fact that over 80% of people on IG follow some business on it. It is an important detail for a business.
If you are looking to use Instagram to grow your business, merely having an account on it won’t work. You would need to grow the number of followers, which requires followers who engage and interact with your content, thus increasing your conversion rates.
Now, there are simple tips for doing this, and in this blog, we will discuss 8 effective tricks you can use to grow your IG followers.
1. Have a consistent schedule
You don’t have to post every day to gain followers, but you do need to post consistently. That means if you post twice or four times a week or maybe twice every alternative day, you have to be consistent with this schedule. You cannot change it to once a week because your audience is waiting for you to post.
Posting every day also works fine for some businesses, but if you post too much in a single day, that can overwhelm the audience, and they may unfollow you.
So, find a healthy balance and use a scheduling app to schedule the content for the entire week, so you can work on more content and other things.
2. Buy real followers
We are not talking about bots here. Some companies can help you buy 50 real Instagram followers or more if you wish. They do so by connecting you with real people, which ensures that you get a high engagement rate.
If you are struggling with increasing the number of your followers, try this trick.
3. Share different content
Instagram started out as a photo-sharing platform. But it has developed into more. Now you can share short videos in your feed as well. So, try different content as video appeals more to the audience.
4. Use Instagram stories
Instagram stories features are the most popular out of all platforms that share this feature. Use it by uploading videos (long videos broken into stories), or have a live chat with people. You can also use stickers for asking questions, and having quizzes can also help you grow your follower count.
5. User-generated content
When you use content that your users design or share related to your business, you have a high chance of growing your business. You can start a dedicated hashtag where you share USG while giving proper credit to the owner/creator.
6. Post the best only
This one is obvious, yet brands make the mistake of sharing content that is not of the highest quality. IG is a visual platform, no one will look at the caption if your image or video doesn’t have the best quality. So, work on that.
In conclusion, hire a team or a person who is well-versed in managing social media channels. A person who understands how to read the market and audience knows best how to use these strategies in the best possible manner.
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