Instagram is one influential social media platform that can help a business market to a millennial and growing audience. Using Images to convey a message, IG is a powerful platform with lots of potential. To fulfill your goals out of this platform, you need to increase your followers and engagement rate. You can achieve this through:
Sharing the highest quality and original content
Using hashtags which are popular and relevant to the post
Engaging with the audience
Following other accounts
Buying real followers using a firm that connects you with real people.
There is one more way that can help you gain followers, which we will discuss in detail, and that is-advertisements. Instagram approved paid advertisements and sponsorships in September 2015. It has provided a new way for marketers to expose their brand or business in front of millions of people.
If you have never designed an Instagram ad for your business, here are some tips.
1. Pay attention to composition
Advertisements even on Instagram work well when you use real-life situations and people to convey your message. Thus, the best way to create an interactive ad is to use focus on composition. The composition is how you divide the ad into sections so that the audience can pay attention to every part of it.
Use the rule-of-thirds, which means that you divide the advertisement into nine parts and place the main focus of the advertisement at the intersection of these lines.
You can set up the phone in a grid view to help with this. It will ensure that the main object or person is visible and focus of attention for everyone.
2. Don’t use your logo aggressively
You cannot overpower the visuals and advertisements on IG with your brand logo. If you are too aggressive with it, it will take the focus away from the main message. So, make sure you either make your logo a bit dim or use it creatively so that it doesn’t overpower the whole thing.
Lastly, if you don’t have a logo to work with or it doesn’t work with the ad, use some other branded images or text in the ad.
3. Experiment and play around with colors and contrast
One of the best things that will attract the attention of tons of people is using the right color and strong contrast. Each color has a specific meaning and emotions attached to it. So, according to the message you are trying to convey, use the right color. Accordingly, pick the contrasting color. If you nail the color scheme and contrast, it can make a huge impact on people.
4. Be consistent
Consistency is the key to being unique amongst a sea of people who are trying to sell their business. So, when it comes to advertising on Instagram, don’t forget to be consistent. It means using the same branded theme, color scheme, and font type that you use for your post so that the difference is negligible.
I hope these tips will help you design an ad that will increase the number of followers you have.
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