4 branding hacks that gives you a unique hold in the market

 If you want your business to thrive and be successful, you have to do branding. Also, you need to understand that branding is not only about the logo or the theme or the color scheme. It is much more than that. The first impression that you create using any tools with the audience is branding.

So, it is about creating the first impression, appealing to the audience, and being relevant. Yes, the last part is also critical, especially in this digital era. If you don’t adapt to the new techniques of branding, your business will suffer and might fail too. That is why, not only working on your branding is important, but also keeping an eye out for new trends is too. 

If you are struggling with branding, here are some hacks that you must follow.

1.   Invest in digital business cards

 Having a paper business card is critical as it makes sure you hand out your contact details to potential clients when you meet them. But the newest trend is the digital business card. A business card is an important branding technique as it shares the vital details of the business and ensures that a potential customer calls you back.

Why smart business cards? Well, because we do a lot of business online with influencers or editors, and when you have a digital card, you can send them your details and clickable links to your site without ever meeting them. Also, it is quite easy to update information on a digital card.

 2.   Be humorous

 You don’t always have to be serious when it comes to the content of branding. It can be humorous and fun too. Adding a bit of humor and getting your users to laugh is a good way to establish your brand as a quality business and that is what branding is all about.

Of course, making light of a serious situation is not part of this.

 3.   Switch up your logo

 When you have been in the business for long, sometimes switching up the branding elements is a good idea. The logo is the noticeable part of a brand, so changing it is something that will stir things up. You can only change the logo, or you can also change the name of the brand.

For instance, Viacom 18 changed the logo of their channel Colors a few years back, whereas ABC family switched to Freeform with a whole new logo and feel to it. In both these scenarios, the content remained the same, but the new branding look did appeal to lots of new people. 

4.  YouTube video-sponsorships and ads

 YouTube is the best video platform, and its numbers keep growing, making it a huge branding platform for companies. Big companies use this platform to telecast their advertisements, but for small businesses that might be too costly. But they have another option in the form of sponsorships.

There are tons of YouTubers with impeccable subscribers and reach. Just send your products for reviews or sponsor their video by giving discounts, and you will reach millions of those followers. Anyways, people tend to believe influencers more than advertisements these days.

These simple yet effective will work best for your branding efforts.