5 Must Have SEO Tools to Use in 2019!

Are you in search of the best SEO tools available in the market? From identifying the website’s site speed to indexing issues, it is very important to have the right selection of tools. As digital marketers, small business owners, bloggers, or any other profession, SEO is very important. Many even call it critical.

Search Engine Optimization is crucial for any business than ever before. Newly emerged trends in search results like the AI revolution, the rise of voice search simply enhances the need to up the SEO game. And for the best results and rank on top positions in search engines, as an SEO professional you need help of multiple SEO tools.

If you are looking for scaling up your SEO skills using amazing SEO tools, you are at the right place. Here is the list of 5 such cool SEO tools that are highly recommended by the SEO experts.

1.    MozBar for advanced web metrics

Old but gold. MozBar is helping SEO professionals from a long time. It is a free SEO tool that is available with chrome extension. The tools helps in knowing domain and page authority of any website with ease. You can compare link metrics of different sites in search results, find keywords, explore elements on any page etc.  

2.    Stillio for website archiving

Stillio is an amazing tool that is widely used for website archiving. It automatically generates the website’s screenshots at regular intervals. It is helping businesses and SEO professionals in managing brand, tracking SEO efforts, tracking keyword rankings on a daily basis. Daily screenshots of your work, website and other activities let you know what the areas that need improvements are.

3.    SEMrush for keyword research

SEMrush is another amazing tool that helps in knowing on what keywords a page is ranking for. It is an excellent keyword research tool. The tool helps to figure out ranking keywords along with their positions in search engines. It is also used in analysing keywords for which the competitors are ranking for.

4.    Mobile-Friendly Test for mobile friendliness of the website

Google’s algorithm is highly emphasis on how friendly a site is on mobile. In order to find out this, Google designed its Mobile-friendly test tool. It is designed to determine whether the site is optimized for mobiles, tablets and smartphones or not. The tool also provides suggestions on how you can improve mobile-friendliness of the website.

5.    Ahrefs for backlinks analysis

Ahrefs is one of the most powerful tools in the world of SEO. It plays a vital role in providing technical link analysis. By identifying certain link patterns and anchor text issues, it makes it easy to implement right link building tactics. It also helps in knowing when website’s backlinks started and figure out if any of the links going missing.

So, these are 5 cool and amazing SEO tools that are very important in boosting your SEO efforts and driving better results. Share your thoughts in the comment section below.

5 effective tips for getting more likes on your Instagram posts

The biggest factor that shows your success on Instagram is the number of likes you have on a
particular post. With more likes, your post moves higher in the feed and also ensures that your future
feeds works better.
But increasing likes and engagement on Instagram are not easy, as there is a ton of competition.
Some brands are buying IG likes, but only real likes work in the long run.

If you want real IG views and likes, follow these tips.

Only share images that are relevant and will work

Instagram is all about sharing images to communicate a story. Thus, focus on the images you are
sharing. Analyze your previous posts, to see what types of images are working for you and got the
most like. For new users, it is advisable to check out the social media account of the competitors to
see what kind of images they are posting and whether it is working for them or not.

Images you share are of two types- designed images and photos. For simple photos, don’t add a filter
or use a simple one like Mayfair. For designed images, use some text in it so that it can engage people
more.

Cross-platform sharing

Another way to get more IG views and likes is to share your Instagram content on your other social
media accounts. It will make your followers on other platforms to see your Instagram account too,
giving you more exposure.

With SocialGala, you can increase your IG views and likes as it helps you get likes from real people.
Since it works with all social media platform, it can help you get real likes and followers quickly via
cross-sharing.

Schedule your post at the best time

If you are posting at a time when many other brands are posting too, and your target audience is not
active on Instagram, it will perform less. That is why, post at a time when the competition is low, which
will automatically increase your chances of getting more likes.

According to a study, the best time to post is between 10 p.m. to 3:00 a.m. as most brands are not
posting at this time.
A little hit and trial will tell you which time works for you best, it is not compulsory that the above slot will
work for you.

Keep liking other posts

When you like the posts of other people on Instagram, it is likely that they will too like your posts. And
to do that, you don’t even have to follow them back. Make a conscious decision to like the posts that
are related to your industry, or you find entertainment and relevant. It is a great way to meet new
people who can eventually become your followers.

Ask for likes tactfully

If you want more organic likes, ask your audience. As a brand, your account is open to them. So, when
posting an image or video, ask in the caption or via hashtags for likes. It can be a simple “please like’
or something with more tact ‘Like if you feel the same way’.

It is a simple but quite an effective way to get more likes and eventually followers.

Instagram is a great tool for connecting with audience, be honest and use these tips to get more
followers, views and likes.

4 ways to update your content marketing strategy

Are you looking for the tips to improve your content marketing strategies? Do you want better content writing process that will help your business to grow more? It’s very important to update your content marketing strategies regularly because content marketing is changing. Promotional methods are not as successful as they were before. Audience don’t like the same type of content over and over, they like to read new and creative content. So now, it’s the right time to think about making your content updated. Here are some tips to get you thinking that what you need to improve.

Hire Expert Writers 

It is more important to hire a expert to write your content. This is especially important in healthcare,finance and legal industries. Suppose if you hire a non-expert for content writing in healthcare industry and he/she mentioned the wrong tips via his content. It can affect the user health adversely. That’s why it is beneficial to hire expert writers who have the complete knowledge about the topic.

Use more videos 

As we all know, video explain the content better than a plain text does. So, include more videos in your post to improve your SEO ranking and add value for customers. And if video consumes more page loading time, then you can also use Gifs in your marketing post. Gifs consumes less page loading time than videos. They seem more interactive and explains your thoughts in a better way.

Offer something beneficial 

Whenever you’re about to post an article, always ask yourself that the knowledge you are sharing is beneficial or not? Don’t offer something that is not related to what your reader want to read. They should see it as a chance to learn more. Do not choose the same topics as your competitors are writing upon. Try to write on those topic which provides additional information.

Put your audience first 

It is the best way to ensure that your content marketing strategies stays successful. Listen to your audience continuously and find out what are their wants and needs. If you and your audience have different ideas than you need to ensure that you update your content as your audience want to read. Put yourself in their shoes then write.

Now go back and review your already published contents and improve your upcoming content marketing strategies while keeping the above mentioned tips in mind.Also don’t forget to stop listening to your audience and be flexible enough to make changes to the content. Comment down your opinions about this article- Is this useful to you or not?

5 things to consider for local business citation

Local Business citation refers to the mentions of important business information such as its
name, address, phone number, website URL, etc on online platform like local business
directories, social media platforms or other locally focused websites or blogs. 

Here are the 5 most important things to consider for local business citation. Just focusing one
or two factors are not going to help you. By considering all these points, we can select whether
the site has the right qualities to make it into citation database or not.

Domain Authority

Domain Authority (DA) means the value of domain.DA score ranges from 1 to 100. While creating
citations, it’s important to consider only high domain authority sites, which has the highest value. It is
important because search engine prefers the sites of high domain authority for back-link purpose.
There are so many tools available online to check DA. For each citation site they show the Domain
Authority through which you can easily identify the most valuable sites.

Indexed pages

It’s important your site get indexed so that it becomes visible on search engines. You have to build
citations to boost the authority and ranking of your local search results. If you create a citation which
is not crawled by the search engines, it is of no use since it never gets indexed. You can find that how
many pages get indexed by Google , here is the syntax - site:domain.com and then at the top of the
page you will get the numbers, that how many pages of site has indexed.

Bonus: Here is a list of top 60 free citation sites for USA, In case you are looking for some. 

Structured NAP display

NAP means Business name, Address, Phone number. By adding NAP to your citations , you can tell
search engines exactly what your business name is, your address , your image , phone number is.
Keep in mind not to display your NAP in image format because search engine can’t crawl them,
instead provide a list which can easily be crawled. Do make sure that your NAP shows up in your
website’s HTML by which humans and search engine, both can crawl your info.

Quality and Nature of the site

By searching high DA site you can sense the quality of the site, but its not everything. There are
industry specific directories and local directories which can take listing for a specific town, city and
region. We should also look beyond the numbers and check the quality and relevance of the site by
which we get to know about whether to use a site or not.

Free Listing

To build citation in a cost effective way we should go for a free listing. Again, there are many citation
tracker tools which can provide you the information that the whether site offers free or paid listing.
Try to keep the data updated because sites changes their policies time to time to make more money.

So these are some helpful tips you should consider while doing citations. Keep them in mind and share
your thoughts on the same in the comment box below.