Local Business citation refers to the mentions of important business information such as its
name, address, phone number, website URL, etc on online platform like local business
directories, social media platforms or other locally focused websites or blogs.
Here are the 5 most important things to consider for local business citation. Just focusing one
or two factors are not going to help you. By considering all these points, we can select whether
the site has the right qualities to make it into citation database or not.
Domain Authority
Domain Authority (DA) means the value of domain.DA score ranges from 1 to 100. While creating
citations, it’s important to consider only high domain authority sites, which has the highest value. It is
important because search engine prefers the sites of high domain authority for back-link purpose.
There are so many tools available online to check DA. For each citation site they show the Domain
Authority through which you can easily identify the most valuable sites.
Indexed pages
It’s important your site get indexed so that it becomes visible on search engines. You have to build
citations to boost the authority and ranking of your local search results. If you create a citation which
is not crawled by the search engines, it is of no use since it never gets indexed. You can find that how
many pages get indexed by Google , here is the syntax - site:domain.com and then at the top of the
page you will get the numbers, that how many pages of site has indexed.
Bonus: Here is a list of top 60 free citation sites for USA, In case you are looking for some.
Structured NAP display
NAP means Business name, Address, Phone number. By adding NAP to your citations , you can tell
search engines exactly what your business name is, your address , your image , phone number is.
Keep in mind not to display your NAP in image format because search engine can’t crawl them,
instead provide a list which can easily be crawled. Do make sure that your NAP shows up in your
website’s HTML by which humans and search engine, both can crawl your info.
Quality and Nature of the site
By searching high DA site you can sense the quality of the site, but its not everything. There are
industry specific directories and local directories which can take listing for a specific town, city and
region. We should also look beyond the numbers and check the quality and relevance of the site by
which we get to know about whether to use a site or not.
Free Listing
To build citation in a cost effective way we should go for a free listing. Again, there are many citation
tracker tools which can provide you the information that the whether site offers free or paid listing.
Try to keep the data updated because sites changes their policies time to time to make more money.
So these are some helpful tips you should consider while doing citations. Keep them in mind and share
your thoughts on the same in the comment box below.
name, address, phone number, website URL, etc on online platform like local business
directories, social media platforms or other locally focused websites or blogs.
Here are the 5 most important things to consider for local business citation. Just focusing one
or two factors are not going to help you. By considering all these points, we can select whether
the site has the right qualities to make it into citation database or not.
Domain Authority
Domain Authority (DA) means the value of domain.DA score ranges from 1 to 100. While creating
citations, it’s important to consider only high domain authority sites, which has the highest value. It is
important because search engine prefers the sites of high domain authority for back-link purpose.
There are so many tools available online to check DA. For each citation site they show the Domain
Authority through which you can easily identify the most valuable sites.
Indexed pages
It’s important your site get indexed so that it becomes visible on search engines. You have to build
citations to boost the authority and ranking of your local search results. If you create a citation which
is not crawled by the search engines, it is of no use since it never gets indexed. You can find that how
many pages get indexed by Google , here is the syntax - site:domain.com and then at the top of the
page you will get the numbers, that how many pages of site has indexed.
Bonus: Here is a list of top 60 free citation sites for USA, In case you are looking for some.
Structured NAP display
NAP means Business name, Address, Phone number. By adding NAP to your citations , you can tell
search engines exactly what your business name is, your address , your image , phone number is.
Keep in mind not to display your NAP in image format because search engine can’t crawl them,
instead provide a list which can easily be crawled. Do make sure that your NAP shows up in your
website’s HTML by which humans and search engine, both can crawl your info.
Quality and Nature of the site
By searching high DA site you can sense the quality of the site, but its not everything. There are
industry specific directories and local directories which can take listing for a specific town, city and
region. We should also look beyond the numbers and check the quality and relevance of the site by
which we get to know about whether to use a site or not.
Free Listing
To build citation in a cost effective way we should go for a free listing. Again, there are many citation
tracker tools which can provide you the information that the whether site offers free or paid listing.
Try to keep the data updated because sites changes their policies time to time to make more money.
So these are some helpful tips you should consider while doing citations. Keep them in mind and share
your thoughts on the same in the comment box below.
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