The digital counterpart of the business card that we exchange after every meeting or at a networking event is known as a digital business card. They do the same job as a physical business card but better because you don’t have to remember to carry a stack of them with you always. You can just share it through a link via email or text, and the recipient will have your card. It makes your job easier because you can network with anyone, no matter where they live and get more opportunities for yourself and your brand.
However, similar to the physical business card, if you don’t make them right, it will not impress your customers or clients, and impressions matter.
Tip 1: Use visuals in your business card
One thing your virtual business card needs is visuals. Having pictures or illustrations makes your business card more appealing, and attractive things are easier to remember. Thus, make sure you add a professional photo of yourself. Having a face to match the card makes remembering the card easier for people. Also, try adding more visuals like the logo of your brand. The logo makes it easier for individuals to memorize your brand. The trick is to place it strategically, ensuring it sends the right message and doesn’t look weird or out of place at all.
Tip 2: Ensure your color scheme is simple
Colors can make or break your business card, it's that impactful. So, using them to overcomplicate your card is the worst thing you can do. If you use overpowering or too many colors, the focus on the details you want people to notice will vanish. Therefore, it is essential to play with color but to a limit. It means:
Using not more than two to three colors on your card.
If the background is light to highlight the details, use bright colors for your visuals.
Always use the colors that represent your brand's color scheme and goal in some manner.
Tip 3: Your job title and name should always stand out
The main agenda of your virtual business card is to enlighten people about your business, you, and what you do. Therefore, always put your name, the name of your business, and your job designation in the center. To make this happen, make it bolder than other details on the card, ensuring the recipient will recognize it immediately.
Also, use professional fonts, colors, and style when writing the title, name, and designation.
Tip 4: Add a clickable website link
The best part about having a virtual business card is that you can add a clickable website link. So, use it and place it in a prominent place where people can see it.
After reading these tips, you know the main difference between physical and digital business cards is that the latter is virtual with the ability to contain more information. Other than that, a digital card needs to look and feel professional. The above tips can help you nail this perfectly, so don’t miss out on these tips.
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