What are your thoughts on a business card? Do you think it's just a marketing gimmick? If you think this, you are missing out on an impeccable piece of tool that can take your business to new heights. Yes, this simple tool contains information related to your business. It can encourage customers and clients alike to contact you quickly. They can use these details to see what your business offers by looking up the website and making a decision regarding following up with you.
However, that means creating a card that is impressive and precise. Also, since it's the digital age, going with a virtual business card is a better option for your brand.
Regardless of your choice, both digital and traditional business cards need to tick mark some things, which we will discuss below.
Ensure the card has a purpose
A business card is a communicative tool; we already know this. However, why not give it more purpose than just being a communicative tool? You can achieve this with ease using a digital business card. How? By adding real-time blogs, videos, or website links. Thus, with a direct click on the URL, people can check out your blog/website.
If you are thinking of creating a paper business card with a dual purpose, you can achieve this too. How? By creating a business card in a way that also works as a bookmark. Or maybe it can work both as a business card and an event ticket.
Add testimonials to the card
You can add testimonials to your business card. Every customer & client love reading it as it it helps them get a better gist about your business. Adding a one-line review on the back of a paper business card is doable.
Moreover, with a virtual business card, adding a link to your testimonial page for a quick read is perfect.
Put your logo on the card
Irrespective of whether you have a physical or digital business card, you should always put the business logo on your card. The logo makes your business recognizable to individuals. Thus, create a professional logo and put it in the upper left corner of your business card.
Your name, title, company name, and designation
If you have ever seen a business card, you know having these things is a must. However, it is imperative to mention them again. So, ensure your business card includes your name, the name of the company you work for, your designation, and your title.
Make sure they are written in bold color as it will highlight it for everyone.
A QR code
Always ensure that your paper business card has a QR code. This will make it easier for people to scan the card and have the details in their phone.
Having a digital business card makes it easier for you to conduct a business smoothly. No worrying about carrying them to an event or so on, as you can simply send it via text. So, do invest in one.
No comments:
Post a Comment