Most businesses use social media channels and websites to garner awareness of their brands. These are effective tools, yet you cannot overlook another marketing aspect that can help you with the brand establishment, awareness, and garnering leads.
That is blog commenting. Blog commenting services are a vital tactic that aids a business in garnering leads, backlinks and establishing a name for their brand.
Why does blog commenting work?
Well-written blog comments on authoritative blogs help you raise visibility & awareness for your brand.
It helps you build trust and credibility with bloggers that can help you in the future.
However, to do that, you need to put some effort into your blog comment. You cannot write a short or invaluable comment and expect great results or link-building. To ensure that your blog comment adds value to your business and spreads awareness about your brand, keep these points in mind.
Points to remember
1. Find out the blogs your customers are reading
The first step towards writing a great blog comment is to identify the right blogs. Do not write a blog comment on a website that is not in your niche, or of high-quality, or something that your customers doesn’t read. It will not yield any expected results.
Therefore, search and make a list of top blogs using Google. Or you can also ask your customers which blogs they read to determine the best and correct blogs for commenting.
2. Monitor them on social media as well
Leaving a few blog comments will not help you build a relationship with the blogger. Do more, and that is where social media platforms come in.
Check their social media profiles and see what they are doing or talking about. If they tweet or Instagram something vital or relevant to you, leave a comment on it. Also, retweet it or share it on your Instagram or Facebook profile. That will help your comment get noticed. That will eventually help with the blog comment as they will get familiar with your name.
3. Leave digital breadcrumbs, but do not go overboard
You want the reader of that blog to follow you to your website. For the same, leaving a link to your site or blog is okay, or even a Twitter handle. However, you cannot be too aggressive in your approach. It means you cannot add a link back to your site through any means in the blog comment. The comment should be valuable and worthwhile enough for the readers to find a way to check out your blog. (Do leave a way for them to find your blog).
4. Make sure your comment is useful
Make sure that your comment is useful to the blogger. Here are tips for the same:
- It should be relevant. Read the entire blog instead of just going through the highlights. When you read the whole blog, you can pinpoint the exact sentence or line that impressed you.
- Do not try to impress the blogger by agreeing with the author. If you can put forth a valid argument backed by data as well. That starts a healthy conversation. Though be polite in your comments, especially when disagreeing with them.
Use these tips to write the best comments and garner leads.
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