A digital or electronic business card is the new marketing strategy that tons of businesses are implying. It is not only necessary for growing your business in this digital era. But it is also a safer option during the pandemic time.
A digital business card provides tons of benefits to all businesses. However, there is no doubt that this budget-friendly option is the best for small businesses.
It is a convenient way to share information. Use email or text to share details without coming in contact
It saves money as you can make changes with few clicks. You don't require any money for reprinting
You do not need to remember to carry it.
It saves the environment
The benefits of using a digital business card are numerous. However, designing them attractively to appeal to people is still necessary. When designing a business card, the first thing to keep in mind is to use the theme and color that goes with your brand.
Here are few other things to keep in mind to make your digital business card stand out.
1. Keep in mind text positioning
Even with your digital business card, the aim is for people to use the details later. You don’t want them to forget it because it was unreadable. So, positioning the text is extremely vital for making your card stand out.
When you are positioning the text, keep in mind the grouping and quantity of the words. Never write each detail in one single line. There should be a break after every line so that people can read and retain the information later.
For instance: Priyal Kapoor, 19-02-92, Lucknow is not appealing. It is best to write it like this:
Name: Priyal Kapoor
Date: 19-02-93
Place: Lucknow and so on.
2. Use an appealing theme
The app or website that you use to design the digital business card will have multiple templates for you to use. Make sure that you use the best design that not only is relevant to your business, but is visible, appealing, and elegant as well.
Do not pick any random design. If some design goes with your business's brand identity, that is the best design to pick.
3. Keep the card short
Unquestionably, a digital business card has more space than a paper business card. However, that still doesn’t mean that you can stuff information in the card. Keep it clean by adding only that information that is essential for you to spread.
Also, ensure that you always include recent details. Sure, with a digital card, updating them is a bit simpler process. Yet it doesn’t hurt to be cautious since the beginning.
4. Use contrasting colors
Contrasting colors appeal to the eye of people immediately. So, make sure that the two color (don’t use more than that) contrast each other and your card looks amazing.
Just because it is a digital card, doesn't mean that you will not focus on the design. A digital card should be more creative because you have the means to make it. So, try these tips out and make sure that the card stands out from the crowd.
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