Wednesday, November 13, 2019

The dos and don'ts of making a digital business card

With everything going digital, how can business cards remain behind? Business cards or visiting cards are a small piece of card that people give to prospective clients so that people can contact them when required.

Nowadays, the trend of digital business cards is becoming more popular. It is not different from a physical business card, it is the same, but it is digital, and you can create it using a website or an app. You can also get it in a physical form, but having a digital business card is better as it saves paper, and also you don’t have to worry about carrying them with you everywhere you go.
But you must know how to create a digital business card to make sure it works for you. Here are
some dos and don’ts for making a digital business card.

Do’s
1. Add a note to make the business card a little personal
 A digital business card is still something new thus you must make it a bit personal before sending it to a client. Include a simple note that makes the customer feel special; they should not feel that they received a generic card. The note can be simple, but explanatory like “It was a pleasure doing business with you. I am attaching my contact details, and I look forward to doing business with you”. You can change it, but the gist of the note should be like this.

2. Design the digital business card well
 A business card is quite important for your business, and whether it is physical or digital, it should not affect its importance. Thus, make sure that you design the business card in a manner that everyone is proud of it, especially you. Keep improving it until you feel like it is the best version and defines your brand and its goal and has all the information about the same well.

3. Practice sharing the card
Sharing a digital business card is a bit different than a physical card. That is why you should first practice sharing it with your friends or colleagues so that you don’t make a bad first impression on your client. Once you are familiar with the process, it will be a piece of cake.

4. Use a headshot
 A professional headshot used in your digital card is important and can increase its effectiveness by 40%. And your business card needs to look professional and represent your brand well.

Don’ts

1. Never use an unprofessional picture
It is important that you use a picture that makes you look like a professional. You cannot use a picture from a vacation or dinner party.

2. Don’t forget to upgrade your details in the card
You will keep changing jobs or your house or your phone. If there is a change in your job or contact information, you need to update your business card immediately. You cannot give people a card with old details; otherwise, they won’t be able to contact you.

The time is changing and with that, you have to change too. Having an NFC or digital business card can work for you and you must explore this opportunity once.

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