Instagram is a powerful tool that can bolster any legitimate business. It has a USP of providing good exposure to a brand using highly attractive and visual content. Also, many tools can help a business use Instagram even better for marketing their brand.
One business that can gain a lot of exposure and clients with Instagram is the food industry. If you have a local restaurant or a small café, Instagram can help you get more clients. Why? It is because most Instagram users look at food images at least five whole days in their entire social life. Also, 30% of people don’t go to a restaurant if they don’t see them on Instagram.
But to be popular on Instagram, you need good followers and more Instagram views on your posts. To do that, with great content, you need other things too like the one we are going to discuss below.
1. Collaborate with a food blogger, like a whole lot
There are a lot of food bloggers on Instagram and if you collaborate with them, you have the opportunity to get exposed to thousands of new clients. A food blogger you should work with must have a following of 30k-50k. They have the potential to connect you with more loyal customers.
Also, collaborating with one or two influencers is not enough. You need to work with a lot if you want to cover all your bases.
A food blogger will write about your dishes and ambiance and share photos with their audience, either for a price or for a free lunch or lunches. Figuring out a deal is not so hard; you can contact them via mails or DM and start your partnership now.
2. Write a catchy caption
Captions are important to make the post more descriptive and connected. But you are not writing a novel. Most people looking at food image want to know the name of the dish, restaurant, and opening timings. But if you provide just that, it will sound bland.
So, use a witty one-liner or write a 2-3 line about a dish that appeals to the audience. Make sure the caption is not that long, that if a user shares it on their twitter account, and the caption gets chopped.
3. Make sure the scheduling too you use is right
You need to be consistent in your posting; otherwise, you will lose followers. If your user is used to getting an update from your IG account twice every week, you cannot suddenly stop. If you do, your customers will lose interest in your account and move on, which is not good for your business.
For that, scheduling apps are great, but Instagram doesn’t let other apps post images on your behalf if you have scheduled them. The only thing that they can do is to remind you about a scheduled post that you have to post on a particular time.
So, read about all these apps, and figure out which suits your needs the best.
4. Hashtags
Hashtags are a powerful IG feature that can help you get more organic followers to your account that you can convert into paying customers. So, make sure you use relevant and effective hashtags. Make a hashtag for your brand and use that and also don’t use overly popular hashtags a lot.
Instagram is the best promotional tool for a restaurant or a café, don’t miss out on it.
One business that can gain a lot of exposure and clients with Instagram is the food industry. If you have a local restaurant or a small café, Instagram can help you get more clients. Why? It is because most Instagram users look at food images at least five whole days in their entire social life. Also, 30% of people don’t go to a restaurant if they don’t see them on Instagram.
But to be popular on Instagram, you need good followers and more Instagram views on your posts. To do that, with great content, you need other things too like the one we are going to discuss below.
1. Collaborate with a food blogger, like a whole lot
There are a lot of food bloggers on Instagram and if you collaborate with them, you have the opportunity to get exposed to thousands of new clients. A food blogger you should work with must have a following of 30k-50k. They have the potential to connect you with more loyal customers.
Also, collaborating with one or two influencers is not enough. You need to work with a lot if you want to cover all your bases.
A food blogger will write about your dishes and ambiance and share photos with their audience, either for a price or for a free lunch or lunches. Figuring out a deal is not so hard; you can contact them via mails or DM and start your partnership now.
2. Write a catchy caption
Captions are important to make the post more descriptive and connected. But you are not writing a novel. Most people looking at food image want to know the name of the dish, restaurant, and opening timings. But if you provide just that, it will sound bland.
So, use a witty one-liner or write a 2-3 line about a dish that appeals to the audience. Make sure the caption is not that long, that if a user shares it on their twitter account, and the caption gets chopped.
3. Make sure the scheduling too you use is right
You need to be consistent in your posting; otherwise, you will lose followers. If your user is used to getting an update from your IG account twice every week, you cannot suddenly stop. If you do, your customers will lose interest in your account and move on, which is not good for your business.
For that, scheduling apps are great, but Instagram doesn’t let other apps post images on your behalf if you have scheduled them. The only thing that they can do is to remind you about a scheduled post that you have to post on a particular time.
So, read about all these apps, and figure out which suits your needs the best.
4. Hashtags
Hashtags are a powerful IG feature that can help you get more organic followers to your account that you can convert into paying customers. So, make sure you use relevant and effective hashtags. Make a hashtag for your brand and use that and also don’t use overly popular hashtags a lot.
Instagram is the best promotional tool for a restaurant or a café, don’t miss out on it.
No comments:
Post a Comment