Instagram with its 1 billion monthly active users is one of the biggest visual platforms for all brands. To use it successfully, you need to increase your follower count and engagement rate, so that you get more views, likes, and comments.
Here are some tips to increase views on videos
1. Optimize your bio and profile
First of all, ensure that your business profile is set to public. Go to your profile and turn off the private profile tab off. The next thing to optimize your profile is to include your brand name and write your bio. In your bio, you need to include what you do and what your business is all about. Also, include your website or app’s link in it.
Make the feed impressive and make sure the theme is consistent. Like share an only black and white photo or use the same filter and so on.
2. Post optimal content
Make sure that you post content that is optimal and is your best work. If you post random videos that don’t relate with your industry on a niche, people won’t engage with your video and your views won’t increase.
Also, make short videos or use the boomerang to make different kind of videos that appeal to your audience.
3. Like other people’s video
If you want more people to follow you and view and like your video and account, make sure that you view and comment on their content too. When you like or view the interactive video or image that your followers have posted, it will make them like and view your content too. It is a sure way to increase view and engagement on your content.
Also, follow back the people who follow you as it shows that you appreciate them and are grateful for them. Also, follow influencers and other target audience so they follow you back.
4. Interact with your followers
One way to build a community and instill trust within your customer is to interact with your audience. How to do that? By replying to their comment or replying to their direct messages.
Also, you can write a caption that encourages them to do a discussion or engage in conversation with other customers.
When a user feels like a brand is noticing them and value their opinion, they will love to view their video and other content.
5. Instagram stories
This newest feature on IG is a great way to increase real IG views on your posts. Through stories, you can share a video which is longer than a minute, and since it stays for only 24 hours, customers are excited to see it.
Also, it lets a brand share a teaser video of your product and so on.
6. IGTV
IGTV is a standalone app of Instagram that allows you to upload longer videos. The basic functionality of this app can be used within Instagram too which is beneficial for a brand.
Instagram views on posts reflect your engagement rate. When the engagement rate is high, you will drive more traffic to your website through social referrals and so on.
Here are some tips to increase views on videos
1. Optimize your bio and profile
First of all, ensure that your business profile is set to public. Go to your profile and turn off the private profile tab off. The next thing to optimize your profile is to include your brand name and write your bio. In your bio, you need to include what you do and what your business is all about. Also, include your website or app’s link in it.
Make the feed impressive and make sure the theme is consistent. Like share an only black and white photo or use the same filter and so on.
2. Post optimal content
Make sure that you post content that is optimal and is your best work. If you post random videos that don’t relate with your industry on a niche, people won’t engage with your video and your views won’t increase.
Also, make short videos or use the boomerang to make different kind of videos that appeal to your audience.
3. Like other people’s video
If you want more people to follow you and view and like your video and account, make sure that you view and comment on their content too. When you like or view the interactive video or image that your followers have posted, it will make them like and view your content too. It is a sure way to increase view and engagement on your content.
Also, follow back the people who follow you as it shows that you appreciate them and are grateful for them. Also, follow influencers and other target audience so they follow you back.
4. Interact with your followers
One way to build a community and instill trust within your customer is to interact with your audience. How to do that? By replying to their comment or replying to their direct messages.
Also, you can write a caption that encourages them to do a discussion or engage in conversation with other customers.
When a user feels like a brand is noticing them and value their opinion, they will love to view their video and other content.
5. Instagram stories
This newest feature on IG is a great way to increase real IG views on your posts. Through stories, you can share a video which is longer than a minute, and since it stays for only 24 hours, customers are excited to see it.
Also, it lets a brand share a teaser video of your product and so on.
6. IGTV
IGTV is a standalone app of Instagram that allows you to upload longer videos. The basic functionality of this app can be used within Instagram too which is beneficial for a brand.
Instagram views on posts reflect your engagement rate. When the engagement rate is high, you will drive more traffic to your website through social referrals and so on.
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