Instagram initially was a fun app which kids use to share fun moments with friends and family on the internet. But today it is more than that. In this digital age, Instagram is more than that for brands and individual.
It is a platform for promoting your business, connecting with your consumers, and influencers and sharing positive vibes with the whole world. With over a billion followers and more engagement rate than Facebook, Instagram is an ideal marketing tool for your business.
It’s all about getting good numbers of Instagram followers. Once you have a good number, you
have the power to influence people and generate good leads. But how can you increase the number
of real IG followers?
Here are some ways.
Promote your hashtags on various mediums
If you want to get real Instagram followers, don’t forget to use the hashtag approach. Use popular
hashtags and create a hashtag for your company too. Also, make sure that your audience knows
about your hashtag. Add it in your profile, or print it on your website or on your store or any event
related to your company.
Be bold with your caption
Instagram is all about images and visuals, but adding captions to it is also important. Don’t write
boring captions, get creative. Add hashtags to your captions to tell a story, use creative and popular
hashtags.
Also, make sure your captions are unique telling a story to form a connection with the audience.
Draft your bio carefully
Your bio is part of your profile, and it is the first thing that a new user will notice. Thus, make sure
that your bio and profile are eye-catching. Use only the best of the images, so that the feed appeals
to the audience.
Also, add a clickable link to your URL, so that you can drive traffic to your newest content. Keep
changing this link; don’t keep the main link of your website as it is boring.
Don’t neglect influencer marketing
Find all the influencer in your niche and follow them. Like their content and interact with them. It
would help you get more exposure and reach more like-minded people. Also, you can collaborate
with them to promote your product and services. It is one of the biggest trends which helps you get
more visibility.
Remove unnecessary tagged images from your profile
As a brand, you cannot afford a single bad content on your profile. Even if that means hiding
user-generated content that does nothing positive for your brand.
So, it is better to remove all these tagged photos of your brand from your profile. You cannot
actually delete them, but you can hide them profile via your settings.
Approve tagged photos
There is an option on Instagram that lets you control the tagged photos. Through this, you can
approve the photos you are tagged in before they appear on your profile. This way no ugly or
embarrassing photo will ever reach your account.
I hope these tips will help you get more and real Instagram followers. It is a great marketing tool
and you should use it to your advantage.
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