Every business owner wants to increase the traffic of their website organically. And this is possible with search engine optimization. When it comes to SEO, it is one marketing tool that is almost free but requires an investment of time and hard work. If you can crack SEO for your site, you can get top ranking. That is essential to put your business on the map because no one goes to the second page on Google.
Therefore, to ensure that the website’s SEO is the best, you need to know about the latest trends. Since SEO keeps changing, being aware of these changes will ensure that you always stay on top. Even if you are hiring the best SEO company in India, you should know about the trends to make sure you are working with a partner who is guiding you in the right direction.
Here are the top 4 trends of 2021 you need to keep in mind
1. Mobile-first indexing
Google came up with mobile-first indexing in the summers of 2019. That means that now Google considers a mobile website as your main site instead of the desktop one. So, if you are performing mobile SEO, the site’s ranking will not increase. Ensure that your web page opens on every mobile device or tablet and is responsive as well.
Also, check Google page speed insights to know whether your site loads quickly on a mobile or not. That is essential if you do not want to increase your bounce rate.
2. Original content never goes out of style
The one SEO trend that will never change is writing original content. No one wants to buy a similar shirt from two different websites. Right? Then, why would you assume that your reader will read content that provides no value to them at all? Thus, make sure your content is original with visuals that your team makes or shoots.
Try to add statistics and numbers. If you are quoting someone or using content from somewhere, do not forget to give them credit.
3. Voice search is becoming a necessity
A study suggests that 27% of the entire population uses voice search on their mobile. When a user takes advantage of voice search, they use long-tail keywords and expect specific results. So, do include long-tail keywords in your content after researching what keywords the users are using during voice search.
4. Write the content keeping search intent in mind
Keeping in mind the search intent of users is imperative if you want success. There are four types of search intent:
- Informational: In this, the consumer is looking for information but is not ready to make the purchase yet
- Transactional: In this, the consumer using this keyword, like the free trial is ready to make the purchase
- Navigational queries: The person is looking for specific pages
- Commercial: Keywords are a mix of both first and two.
If you understand the type of keywords, you will be able to determine the user's intent.
Don’t just read about these trends, start implementing them now for the best results.
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