5 tips that will aid in making your business card better

A business card is not just a paper with your details, it is a marketing opportunity. This tiny card can help expose your brand to tons of people and ensure that they remember you when they require your services. A traditional business card is a paper business card. But in this new digital era, brands and businesses are moving to a smart business card as it is economical, has a bigger reach, is easily shareable, is interactive, and is instant.

Whether you require a smart business card or a paper business card depends on your business requirement. But in both cases, you should keep some things in mind which we will discuss below. It will give your card a better chance to market your business. Let’s take a look.

Your card must have a purpose

Give your business card more purpose than just being a communicative tool. You can achieve this better with a digital business card as it is more interactive by adding a real-time website or blog or video or so on. Moreover, when you are using a paper business card, make sure you design it in a way that makes it multi usable like an event ticket or a bookmark or so on.

It means that you can create a bookmark that has all the details a business card has so the bookmark can work like one.

Try to create a challenge for people

Another way you can create a unique business card is by expanding a challenge with the card for your audience or prospects. You can achieve this by including a fact or a figure or trivia question. It should be something that makes people start a conversation. When you engage with people over a business card, you are doing something right, and this is a great way to do that.

Have a QR code

A QR code is something that everyone has a paper business card must include. It makes storing the information easier. People only have to scan the QR code from their phone and the details are available on the smartphone.

Add testimonials

People love reading reviews from other clients before working with a business or so on. Now, you can use your business card for this purpose too. You can add a single line review on the back of the paper business card. Moreover, if you go with a chip business card, you don’t have to worry about space as you have unlimited space to add any relevant piece of information.

Support a social cause

Your prospects and customers will use your products more if you are socially responsible. So, if you support any social or economical cause, make sure you put that in the business card. For instance, if you support feed America, write ‘supporters of feed America’.

These are simple things that can make a big difference. Also, you can add a picture of yourself in the card to give an image to your name.

Pros and cons of digital business cards

In businesses, most of the aspects are becoming digital, so does it make sense to digitize the business cards too in this digitally growing world. Today in the digitized world paper is becoming obsolete, whether it is in the form of letters or books. The digital business cards concept has arrived lagging behind the concept of paper business cards. Let us look at some of the advantages and disadvantages of using digital business cards:

Blog business card- Things to add in it

Running a blog requires efforts, hard-work, creativity, and investing in time and money. Sure, starting a blog is pretty easy and inexpensive as you can buy a free domain or an affordable domain.

But if you want to ensure that your blog is successful in the long-run, you have to work hard for it. You need to invest in marketing, and business elements and one such element is a business card.

A quick guide to increase traffic on your blog

Blogging is always fun. You can write your feelings and views on any topic you want. It allows you to connect with a large number of people. Blogging has become very popular these days, many bloggers are emerging. Many students are choosing blogging as a career option too.

These days, blogs are also being used by businesses to establish brand authority. And I think it is the best way to do so. But low blog traffic can make you frustrated.

Don’t panic, every problem has a solution, you don’t need to drop the idea of blogging if you are not getting traffic. This problem also has some easy solutions which will help you in increasing blog traffic in less time.

Keep your content updated: 

Google always prefers content that is freshly written. So always try to stay updated in content and keep posting new content. This will help you in increasing visibility and blog traffic. And never forget to refresh your old content by adding new content and images in them.

Insert images in the blog: 

Try to insert images in the blog. Your blog will look eye-catchy by doing this. Users are always attracted to blogs that are well-written and have beautiful images inserted in it. Just make sure to only insert images that are related to the content which you have written.

Make a blog SEO friendly: 

SEO friendly blogs are more likely to take top positions on the SERPs.

• Try to focus on keywords when choosing a blog title.
• Include keywords in the URL of the post. 
• Always put keyword-based alt tags of the images. 

Find a writer: 

If you have a business and want to write a blog, then, you should choose a professional writer who can help you in writing blogs. Because content is the key. Good content is the one thing the user wants when he/she opens a link to read.

Do keyword research: 

Before writing content keyword research must be done. Keyword research will help you in targeting the correct audience who is looking for your product. If these keywords are used properly, your blog traffic will increase at a high pace.

Backlinks: 

Backlinks are important to gain a vote of confidence. Google always prefers the authorized site which has a good number of backlinks. Gaining backlinks from trustworthy sites will automatically increase the ranking on SERPs.

Social Sharing: 

Sharing your content on the social media profile is a proven way to increase traffic. Social sharing will help you to reach out to the correct audience. Most people use social media and are always active on social sites, bloggers should take these platforms as an opportunity. Keep sharing your blogs on all social media handles.

So what you are waiting for, go plan a new strategy using these tips to gain traffic on your blog. And if you wanna outsource this task to a digital marketing agency that can also help you. I hope these tips will work for you as they did for me.

Comment below some more tips which I have forgotten to add in the blog.

Things to do after getting engaged

Getting a partner for a lifetime and getting a beautiful ring are the best feelings in the world.

After getting engaged, you have many things to do like you have to share about your

engagement to everyone, you have to decide your wedding destination and decoration,

you have to do lots of shopping, etc. The period from your engagement until your wedding

is very precious as this time and moments will never come in your life. On your engagement

day, congratulate your partner and give him the best and lovely wishes.

Here is a list of things that a couple should do after getting engaged:

1. Share your picture on social media

After getting engaged, a person wants to introduce his or her life partner to everyone. For

introducing your fiance to all your friends and family, social media is the best platform. You

can share your engagement pictures and can gather many wishes and blessings of your

near ones. Sharing your happiness with the world gives you great pleasure. Just by a few

clicks you can post the picture and let the world know about your new journey.

2. Set up a budget for your wedding

When your engagement is done, the next thing you have to do is to decide your budget for

the wedding. The wedding day is the biggest day of every couple’s life and they want

everything perfect on that day. Before starting the wedding preparations, first set the budget

of both the side and then plan according to your budget.

3. Think about your wedding date

It happens that your desirable wedding date gets booked far in advance. If you want that

your wedding should be held on your desired date and place then after getting engaged,

quickly think over the wedding date. Book the desired place and everything in advance so

that you can have your dream wedding. Everyone gets curious just after the engagement

and they will ask you again and again about your wedding date and venue. Fix a date

nearby holidays so all your near and dear ones can attend it.

4. Find a Venue for your wedding

Discuss with the bride and groom and with their families about the best venue according to

the budget. If you want a destination wedding then choose the best resort at that destination

and if you want your wedding in your hometown then choose the venue of your choice.

5. Prepare a guest list and also make other bookings

You should start preparing for a guest list months before the wedding to ensure that you

don’t forget anyone in your wedding party. With guest list preparations, also keep your

attention towards other bookings like catering bookings, band bookings, decorations booking,

and many more. Booking everything in advance will relieve your stress and no hassle would

create in the end.

These all are the points on which you have to pay attention to, as soon as you get engaged.

Your dream wedding should be according to your desire, so make a discussion with your

partner and with both the families and start arrangements for this grand day.

Most Exotic Destinations to Visit on wedding anniversary

A wedding anniversary is a special day in a couple’s life. A couple has so many

responsibilities towards their family and work because of which they are not able to

give time to one another. Anniversary is a day in their life which they always want to

celebrate with each other. The world is full of beautiful destinations and there are a

lot of magical things in this world that a couple wants to explore together. Celebrating

a wedding anniversary with your partner is a way of rekindling the old memories and

making your bond much stronger than before.

Here are some of the exotic destinations where a couple can visit on their anniversary

and can see the beautiful world together. You should stay connected with your family

with a phone while visiting any of the places so they can give you wishes on your anniversary

and know that you are well there.

1. Diu Island 

 Diu Island is a great place to enjoy a beach holiday on your anniversary. It is a peaceful

destination and is a mere distance away from the south coast of Gujarat. It is a perfect

place to visit with your partner and there is a festival named Festa Di Du which is

celebrated in winter. The calming ambiance of this place attracts several tourists to visit

this place.

2. Gulmarg

Gulmarg is a beautiful place to visit with your partner if you want a holiday amidst nature.

In summers, this place is covered with colorful flowers and in winter, this place is covered

with a blanket of snow. This place is the best skiing destination in India. A cable car ride

named Gondola is a famous ride in Gulmarg and it helps you see an amazing view of the

Himalayan peak, Nanga Parbat, and Alpather lake.

3. Coorg in Karnataka

 Coorg is a great destination to visit with your better half and sees the beautiful nature

together. The Coorg has beautiful views like coffee plantations, attractive waterfalls,

tea gardens, and emerald thick forests. Coorg is a destination that can enlighten your

soul and has much-sightseeing places like Abbi Falls, Omkareshwar Temple, Dubare

Reserve forest, Raja’s Seat. This South Indian hill station place is a refreshing treat to

the eye.

4. Puducherry

 Puducherry is a place that is a combination of modern architecture and medieval French

structures in every corner. There are several resorts in the French colony called White

Town. Sri Aurobindo Gosh Ashram, Jawahar Toy Museum, and Gingee Fort are great

places to explore together.

5. Andaman Island

 Andaman is the best place to celebrate your anniversary if you are looking for a place that

is full of white beaches, calming weather, and soothing environs. This place is also suitable

for family holidays. The peaceful atmosphere of this place attracts many tourists. There are

various activities that you both can enjoy like scuba diving, snorkeling, and exploring

underwater.

All of these five destinations are the best places to visit for nature lovers. Nature’s beauty is

above any other beauty. Give some time to each other and explore these beautiful places

together with your partner.

Which is better — Car Service at the Doorstep or at a Workshop?

Car service is better at home if you want the ease of being at home, and if you want the perfect resources then you would prefer to take your car to the workshop. It depends on you what is easier and beneficial for you. Your car can be serviced at the doorstep or you can choose to opt-in for the workshop. There are different pros and cons of both types of service. These are as follows:

Pros and Cons of Car Service at Doorstep 

Pros:

• If the garage is far away from your home then it is better to get your car service at your home by calling the technicians.
• If you don’t have much time and want to spend more time at home, use the doorstep service for saving your time.
• If there is a long queue at the workshop, use doorstep service to avoid this hassle.
• In doorstep service, your car gets serviced in front of you. You can see whether the service people are repairing the damaged part or they are replacing it.

Cons:

• If you opt for the doorstep car service and you don’t know the exact issue with your car, your car might have an additional problem that is discovered by that serviceman and it can be only solved at the workshop, this whole process will take your time.
• Generally, 1-2 technicians come for doorstep car service with all the equipment they needed. But if cars have more problems and they are short of equipment, then it will take much time and effort to resolve the issue. 
• The services like high power cleaning machine, steam cleaners, dressing, polishing, waxing, etc. are specialized services at the workshop but are not provided at the doorstep.

Pros and Cons of Car Service at the Workshop 

Pros:

• The various car issues can be solved by multiple technicians. It is better to take your car to the workshop rather than calling 1-2 technicians at home.
• You can get specialized services for your car at a workshop like high-pressure vacuum cleaners, denting, painting, wax polish, Engine flush treatment, and many more.
• Your time can be saved if you take your car at a workshop because various tools like car lifting machines, bolt guns, and balancing machines can be easily at the workshop.
• All the minor and major issues of your car can be fixed up and detailed scanning can be done, if your car gets service at the workshop.

Cons:

• From your busy schedule, you would need time for taking your car to the workshop. However, some of the service centers now provide free pick up and drop service for your car.
• You may not be able to see your car service in front of your eyes. There is no problem if you trust the car servicing center, but if you don’t trust the service center it would be more convenient to take car service at doorstep.

With the above advantages and disadvantages of both, you can choose the type of service which is suitable according to your budget, time and car’s issue.

5 easy tips to take your business online

Thinking of growing your business but a big amount demanded by agencies is scaring you? Starting your business takes a lot of effort and money too. Wasting money when starting your own business is not a good thing as you will be needing this money for your business. Spending a large amount of money just to build an online presence is not advisable by smart marketers.

You don’t need to worry about it anymore. Some easy tips can help you in growing your business online without a lot of money.

Make contact details easier

If you want to have more customers on your website and increase the sale, you have to add an easy way to contact you.

You can also leave a contact form on your website as it will get easy for users to contact you with filling that form.

Plan Content Marketing

Content marketing is the way to gain organic traffic from search engines without spending a penny. Creating content that is useful and relevant to build an audience is a major part of the content marketing strategy.

Adding blogs on the website can make your task easier as it will allow you to post the content that is relevant to your niche. You can also add some categories on that blog page.

The one more thing which you have to do in order to reach your content marketing goal is a keyword search that will help you in targeting the right audience.

Use social media platforms

Social media has the power to make a thing go viral in a few seconds only. So never underestimate it, try out your hands-on social media by making your business pages on major social media handles.

You can also add social sharing buttons on the blog pages so that the viewers can share your content on social media if they like it. Try to engage your customers by staying active and sharing regularly.

Win customers heart by giving social media proof

Building a trust factor has become very important these days as many fraud cases are increasing which are making users little conscious.

You can add a shortcut to your social media handles on the website. This will make you look real and build a trust factor on the visitor’s mind.

Adding reviews, testimonials of the clients which you have worked with can also give a positive impact on the audience.

Enhance website speed and performance

The main thing which is seen by the audience when they are visiting your website is the loading speed of the web pages. When a visitor visits your site and does not find it good, they lose their interest at that time only. If the website speed is low, you may lose potential customers. Thus, try to optimize the website speed and performance to make it user friendly.

These tips will help you in growing your business online and eventually lead to increase the sales. All these tips which are mentioned in the blog will help you in saving a lot of money which you can further invest in your business. You can also take the help of a digital marketing company to assist you in this.

Good luck and comment below if these tips are of some use to you.

6 ways to increase your blog engagement

Creating a perfectly written and engaging blog is not everyone’s cup of tea. You need to craft a blog that is loved by the audience. Bloggers make a lot of mistakes while trying to make engagement on the blog.

4 sign to identify that the collection agency is a scam or genuine

Getting a debt collection call regarding the payment you never paid is a common thing. But what if you don’t recognize the person who is calling you or the debt he is talking about. So, before apologizing and promising any debt payment, think of another scenario: It's not your debt at all or might be it’s a spam call or it could be the case of “tagging” where the person follows the wrong person for the collection.

3 myths about Debt Collection Agency

Being a business owner you have a lot of responsibility to deal with, from taking care of the business sales to dealing with the decreasing sales, a business person has many aspects to deal with. Time, money, and resources all three are the important aspects and using them strategically and calculative ways are very important for a successful business.

Eco-friendly food choices

Food choices have a great impact on your health as well as the environment. If you eat unhealthy food today then it will destroy your health in the future and if you eat healthy food from now, you will stay fit in the future. Make a food choice that can keep you healthy and can also save our environment like instead of using plastic water bottles, try to use reusable glass containers.

Some of the suggestions for eco-friendly food choices are mentioned below. Have a look at them and try to include those choices in your diet. The suggestions are as follows:

Reduce the wastage of food

Try to reduce the wastage of food by planning your meal. In case, if the food remains even after you ate then distribute it to the poor people. Distribution of food can help in feeding the poor and prevent the food from wastage. If you make extra food then you can also keep it in the refrigerator to eat later. If you are making any dish, try to make only one or two dishes otherwise it will surely lead to wastage.

Shop fruits and vegetables from the local market

When fruits and vegetables are harvested, they start losing their nutrients day-by-day. It already takes time to reach the grocery store and if you also keep it for a long time at home then very few vitamins and nutrients will be left in that. If you purchase fruits and vegetables from the local market and consume it fast, it will help you to gain more vitamins and nutrients from that vegetable or fruit.

Adopt eco-friendly options for water bottles and utensils

Try to avoid the use of plastics as plastic consists of certain chemicals and disrupt your endocrine system that may cause various health problems. You should try to invest in eco-friendly options that can help in saving the environment, your health, and also helps in saving your money. Throw away all the plastic utensils, bottles, and baggies, and instead of all these use reusable and eco-friendly products. Use stainless steel water bottles, reusable grocery bags, and food storage containers. The initial investment may be higher but once you purchase these items the future costs are nil.

Use coffee-pods

Coffee pods contain less amount of caffeine and are easily available online or at coffee pod shops. Coffee pods come in different flavors and the main benefit is that there is no cleanup effort involved. The coffee pods are a good eco-friendly option to use. The flavor of ground beans are preserved until the pot is not opened. Also, use your own mug for coffee or any other beverage.

The above-mentioned food choices are very eco-friendly and can greatly help our environment. These options will also help in saving your money and provide you better food choices for your good health. These small changes can make big differences to save our planet and the health of our dear ones. No one intentionally wants to waste food, people just need the right tips to follow.

5 Financial health tips for millennials

If you are a millennial and you are looking for financial freedom, start working on it from today. You still have time on your side, but time won’t wait for too long. If you think that savings can be made after the age of 30+, you will have to save and invest a much larger portion of your income.

Getting the things you want to accomplish and building the resources to achieve them is not a complicated task. The sooner you start and the better you’ll be. Here are five tips that can help you in making your finance management strong-

5 things you need to know before taking a debt

Taking a loan is not a matter that should be taken lightly. If you are thinking of applying for credit soon, it’s essential that you have certain knowledge so you can provide it to potential lenders. Some of those things you /know off the top of your head, like your income and expenses, but there are also things you may need to look into before you apply for your loans, such as your credit score and net worth.

4 Ways to increase profit for small businesses

While starting a business everyone has some dreams and expectations from it. You invest a lot of time and energy other than money in your business. Maybe you are following your passion or continuing your family’s heritage with this business. But one thing which is common between all the business owners is profit. You want your business to pay you well. But sometimes, you face a situation where you are not able to gain the profit which you have thought of. This situation is most common with the people owning small businesses.

Small businesses have fewer margins as compared to large businesses thus, it gets a bit tricky for them to manage the profit all time. But with some slight changes, you can increase profit for your small business. Here are some ways to increase profit for small business:

Invest in online marketing

Online marketing is a big trend these days. Most of the customers use mobile phones, so it’s time to grab this opportunity. It’s not that you have to invest a large amount of money, you can opt for a low-cost digital marketing company.  Investing in a digital marketing campaign can help your company to grow and will increase the engagement of people at a high rate. The visibility of your business will surely increase with this measure. And will increase your sales to a good extent.

Stay in touch with existing customers

You know old is gold. In business also this phrase works. Staying in touch and maintaining good relationships with the customers which you have right now will help you in making a profit. As it is tough and time-consuming to make new customers. Sometimes business owners forgot their customers while making new customers. This will make you lose your old and precious customer. Thus, it is important for you to engage with the customers which you already have.

Maintain Cashflow

Cashflow is the biggest reason which directly affects the profit of your business. You should focus on maintaining cash flow. There are many ways from which you can increase the cash flow. If you are facing issues in collecting debt from the customers then, you should hire an international debt collection agency which will help you to collect the debt easily. Debt collectors are professionals and can help you out with the non-paying customers.

Reduce expenses

Sometimes business owners don’t know where the money is going. You need to keep a check on all the expenses which are being done. This will help you to know where the money is spending unnecessarily. And this will help you in removing the unwanted expenses. When you will cut-off all the unwanted expenses, you will automatically start saving money which you can use for your business further.

Always remember businesses are full of risks and thus, you have to stay prepared for everything that comes along. These tips will help you in increasing the profit of your small business and will take your business to new heights.

Comment below if these tips helped you.