A good understanding of SEO has now become essential for businesses to grow and to compete with their competitors in this fast-growing digital era. To get free quality traffic, SEO is the most effective tool. In SEO, there are two techniques as we know i.e, on-page optimization and off-page optimization. A mistake done on the on-page SEO can be corrected as we have complete control over on-page elements whereas it is difficult to correct the mistakes done on off-page SEO.
Sometimes, in off-page optimization even solving the issues is not in our hands. Therefore, we should be very careful while doing Off-page optimization.
Here are some of the critical mistakes of Off-Page SEO to avoid:
Comment Spamming
Blog Commenting on different sites is a common strategy used by many SEO people. Some sites let the audience comment on their website in order to get more suggestions or to gather their feedback and reviews. SEO people comment on the high ranking websites so they can grab the links for their own website. SEO people sometimes forget that the commenting is valuable only if they get the related link back to their webpages. Google crawlers crawl only the first 100 links on any web page and the search engines also know this technique of spamming.
Buying links
According to Google’s point of view buying links is a spam practice. Whenever you are doing SEO, avoid the use of link building software that you can buy and can create several backlinks in a couple of hours. For the search engines, his practice of buying links and using the software is considered as a spam technique.
Irrelevant Directory Submissions
If you want the backlinks to your website then one of the best ways is doing this through directory submissions. When doing off-page optimization remember that you will get low-quality backlinks if you submit yourself to non-related directory websites. Choose the right directory while submitting your website is a good way to get the backlinks.
Poor Article Marketing
A good practice for gaining quality backlinks to your website is by doing article writing. Your article should be unique with good quality content so that Google can reward you for that.
Most SEO people make a common mistake while doing article writing is that they post the same content on the number of websites which led to replicate content and therefore is considered as spam link building.
Targeting an Incorrect URL
The most common mistake you can make is by using a wrong keyword in the anchor text while linking back to your site. It has been observed that for submissions, people create anchor text on the home page URL. You should always keep in mind while publishing the content is to use the targeted keywords that link back to your website.
Avoiding these top 5 critical mistakes while doing Off-Page SEO will save your time, money and efforts that are invested while making the strategy for search engine optimization and will guarantee you success.
Sometimes, in off-page optimization even solving the issues is not in our hands. Therefore, we should be very careful while doing Off-page optimization.
Here are some of the critical mistakes of Off-Page SEO to avoid:
Comment Spamming
Blog Commenting on different sites is a common strategy used by many SEO people. Some sites let the audience comment on their website in order to get more suggestions or to gather their feedback and reviews. SEO people comment on the high ranking websites so they can grab the links for their own website. SEO people sometimes forget that the commenting is valuable only if they get the related link back to their webpages. Google crawlers crawl only the first 100 links on any web page and the search engines also know this technique of spamming.
Buying links
According to Google’s point of view buying links is a spam practice. Whenever you are doing SEO, avoid the use of link building software that you can buy and can create several backlinks in a couple of hours. For the search engines, his practice of buying links and using the software is considered as a spam technique.
Irrelevant Directory Submissions
If you want the backlinks to your website then one of the best ways is doing this through directory submissions. When doing off-page optimization remember that you will get low-quality backlinks if you submit yourself to non-related directory websites. Choose the right directory while submitting your website is a good way to get the backlinks.
Poor Article Marketing
A good practice for gaining quality backlinks to your website is by doing article writing. Your article should be unique with good quality content so that Google can reward you for that.
Most SEO people make a common mistake while doing article writing is that they post the same content on the number of websites which led to replicate content and therefore is considered as spam link building.
Targeting an Incorrect URL
The most common mistake you can make is by using a wrong keyword in the anchor text while linking back to your site. It has been observed that for submissions, people create anchor text on the home page URL. You should always keep in mind while publishing the content is to use the targeted keywords that link back to your website.
Avoiding these top 5 critical mistakes while doing Off-Page SEO will save your time, money and efforts that are invested while making the strategy for search engine optimization and will guarantee you success.
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