Instagram Marketing

Instagram is becoming one of the most used social media platform these days. Instagram can be used as a marketing platform for new business and events that are going to take place. Business can be promoted on Instagram by daily sharing of images , videos and by going live and give briefing about the event or the product . By interacting with people on platforms like Instagram you can grow grow your business and can easily make people aware about your event and business.    

5 tips for successful Re-branding

Branding is important for every business, irrespective of its size and nature. Having a brand will help people recognize your business, helps depict the company’s message for all customers, and is a guiding path for the employees of that brand.

When you brand your business, you set goals and directions which all employees follow and know what they have to aim for.

But sometimes, you have to re-brand. It is a huge decision as re-branding a brand that is already quite famous and known is a leap of faith. But getting confined to a specific portfolio can be more damaging, and re-branding becomes important.

If you are thinking about re-branding your business, here are some expert re-branding tips that can. Also, if you are not sure why re-branding can be good, let’s read about why sometimes it is needed.

Why Re-branding?

Most of the time a business re-brands due to competition:

1. Setting yourself apart from the competition is crucial, and re-branding helps with that.
2. Sometimes your brand and a competitor’s brand may emote the same emotions through their branding. In such a scenario, re-branding is important.

Also, some brands re-brand to drive more traffic, even though their current brand is working great, but change is good, and it can be more beneficial for a brand.

Re-branding tips

Establishing the idea or purpose behind re-branding
The first thing you need to do is understand why you want to re-brand your business is to ask what is the purpose or idea behind doing this? What do you want to accomplish with this new brand, what is your vision, and so on?
Do you want to drive more traffic or you want to create a new image for your brand or market a new product? Having answers to all these questions are important if you want to successfully re-brand.

Research
You now know why you want to re-brand, but before you make it a reality, you need to focus on other things as well. Like what is the route you should take and for that, you need to research. Whether you are changing your logo or name, you need to take a survey to make sure it will appeal to your new as well as old customers.
You can even ask your customers and what they think about your brand image. Take their feedback into considerations while re-branding.

Make sure all the key players are on the same page
A lot of people are part of a business and are involved in the decision-making process. Stakeholders, the board of directors, managers, and even employees of a business needs to be on the same page when it comes to re-branding.
You cannot re-brand if even one person has apprehension towards it because they also need to work towards promoting the new brand.

Be consistent
Re-branding does not mean that you completely change your brand. You must keep some colors or graphics or elements so that people can identify your new brand with your business. If you change it completely, people will not be familiar with your business. So keeping some things consistent is crucial.

Have a story
Even while re-branding, your brand needs to have a story. People need to have the answer to why they should purchase or use your services/products. It doesn’t mean that you present a lot of ads, but simply that you connect with people on an emotional level and solve their issues.

Re-branding is good for your business, but plan properly so that it doesn’t backfire.

Medical debt collection - an overview

Medical emergencies can happen anytime. A patient or their family might not have enough cash at the time of emergencies to pay the hefty medical bills. Moreover, the current demanding work lifestyles have further put people at health risks. This translates to more hospital visits which

Latest management trends you might not be aware of

All the companies have a digital presence as trade is being done across boundaries. The majority of their processes like finance, marketing, sales, etc. are moving to the digital domain. With so much happening in the digital domain, companies have to constantly focus on enhancing the online experience. Thus brands are putting more focus on web management and governance. This gives their products and services a competitive advantage in the market. Maintaining this customer relationship increases the brand value and trust quotient. 

Investing in web governance has become a necessity. But keeping pace with the scale with which the digital demand is growing is overwhelming. It isn’t easy to deliver on every demand within strict timelines. In this article, we have tried to bring forth the latest trends in web governance that you need to be aware of.

Challenging growth environment: 

In the early days of the internet’s invention, companies had to manage only one corporate website. But due to the rise of social media platforms, an online presence is needed everywhere. Companies now have multiple online accounts like Facebook, Instagram, Twitter, etc. Moreover, all these accounts are accessed from a wide range of smart devices. Thus, the need for website and content design becomes important. Poor leadership in such cases results in stagnant growth. So, it is good to have a dedicated team that manages the online operations for your brand.

Data protection: 

Online presence has certain risks as the digital domain isn’t that secure. Your website can face issues like server crash, data loss, hacking attack, etc. Since data is critical to the company, there should be a mechanism in place to protect it. Web archiving comes of great help in such situations. In archiving, periodic snapshots of your website are stored at a secure location. This data can be accessed anytime and used to either recover your lost website or fight false lawsuits. Stillio is a third-party tool that offers web archiving service and is a better alternative of a Wayback machine. You can see a complete explanation of their differences here.

Online role definitions:

The digital domain is built on complex and intricate technologies. The standard job descriptions are no longer relevant nowadays. People experienced in niche disciplines like data science, blockchain, python, etc. are needed for managing the digital presence. These roles and responsibilities should be clearly defined so that the expectations are set from the beginning.

Online transition:

The laws related to the use of the digital domain are still evolving. But, professional support is easily available if your company wants to undergo a digital transformation. Some aspects might work for your business, some won’t. Thus, your team should have the right tools and be capable enough to get the job done. 

Digital tools:

Gone are the days when the businesses were handled without any documentation. Brands nowadays are using a wide range of digital tools to improve productivity. These powerful tools help the brands to make the most out of their limited resources. The decision-making processes and strategies are now being done based on the available data.

The new management tools will help you in taking the right decisions for your business. Proper web governance is the key to online success.

Stop making these 5 mistakes if you want more views on Instagram

Instagram is one of the most successful and easiest social media app for promoting your business and marketing your product. It is a great medium to connect with your global audience and answer their queries or solve their problem quickly.

It seems easy to make an account on Instagram and market your business and connect with your audience. But it is not!

If you don’t post engaging content and your content doesn’t get more views and likes and followers, it will be hard to attract the audience to your website or app. To engage your audience more, you want them to view your posts; it can be hard to get more views in the beginning. You can buy IG views at the start, click here to see views packages.

But still, knowing all this, brands make quite a few mistakes when it comes to tricks, or IG strategies for getting more views, followers, and engagement rates.

Mistake 1: Posting blurry or photos taken in bad light

Instagram is a visual platform, so you should take and share photos that are of high-quality. That is why you should make sure that you only post images or videos that are taken in a good light. They should not be blurry or pixelated.

If you are posting low-quality photos or photos taken in a bad light, your business will never get high engagement.

Mistake 2: Posting too many posts about market pitches
We get it that the Instagram account is for your business and marketing your brand. But you cannot only post content that pitches your brand or markets your product. You need to switch it up once a while. Share memes or post content on events that are targeting or are the talking point in the world, but no personal photos. More on that later.

You can also post pictures related to your brand or product without pestering the customer to buy them. How? By showing the process of creating a product, or posting BTS content, and so on.

Mistake 3: Posting personal photos
Most brands don’t make these mistakes, but for a photographer or a blogger or a sole entrepreneur, this is an important point. Sometimes, you may feel like putting a random photo of you and your family having dinner or a photo of your dog, but you need to resist it.

Keep these kinds of photos for your personal Instagram or Facebook account. On your business page, you should post videos or photos that are relevant to your business.

Mistake 4: Don’t repeat photos

Your Instagram page needs a theme certainly, but that does not mean that you become repetitive. For instance, if you have to upload a few photos of the same product, make sure that capture different images in different angles or setting to give them a new look.

Mistake 5: Using Hashtags wrongly
If you are using a hashtag that doesn’t relate to your content, then it is a mistake. It is because the person who found you due to that hashtag won’t follow you because you are posting content that is not interesting to you. They won’t view your posts and you will lose credibility.

Keep these points in mind to increase your IG view!

5 unique gifts for a coffee lover

So your friend or sister is a coffee lover? Then you have gifts sorted for all special occasions for them. Whether it is their anniversary or birthday or something else special, gift them something related to coffee, and they will be the happiest.

And coffee is one thing that most people like that is why there are huge options to look for. You can go for a coffee machine, or a personalized coffee cup, and you are good to go.

In this blog, we will look at some great gifts for a coffee lover.

1.    Coffee pods

They are not cheap, so don’t think that you are gifting something cheap, or invaluable stuff to your coffee-lover friend. Coffee pods are quite expensive, and since you can use them only once, they make for a valuable gift.

Coffee pods are pouches with ground coffee beans that are biodegradable and compostable. They are good for the environment, and you can take it with you while traveling. Nespresso coffee pods are available in various flavors, so they are a great gift.

2.    Good morning gift box from bean box

For someone whose morning doesn’t start with coffee, this gift box from the bean box is perfect. In this box, they provide you with high-end coffee beans from Portland and Seattle. The box has best-handpicked coffee (4) that they get from great coffee roasters from Pacific Northwest, two biscotti and gourmet granola’s two pouches, Dutch stroopwafels (2), and two jars filled with artisans-crafted preserves.

They have subscriptions and sample boxes too.

3.    Black Ivory coffee

For the person who loves to experiment, and drinks pricey and exclusive coffee, this is a perfect gift. Another name of this coffee is ‘elephant poop coffee’, and it is recommended by many people.
Most people who drink it swear that it makes for a delicate brew with no bitterness. It has quite many weird flavors like a hint of grass, tobacco, floral, leather, malt, chocolate, and cherry.

4.    Espresso machine

For a serious coffee drinker, this is an amazing gift. An espresso machine is not that expensive, especially if you buy it in a group. It is a perfect gift for a serious coffee drinker because it is a great method of brewing the perfect blend of coffee.

There are tons of coffee makers in the market, look at all of them and choose the authentic one, has great reviews, and is within your budget.

5.    Wacaco Miniespresso

For a person who doesn’t like coffee that they get in a hotel room, this is a perfect gift. A wacaco mini espresso is a portable espresso machine that you easily stow in your luggage. If you gift this to someone, they will love it and will think of you every time they take out this machine to make a better cup of coffee.

6.    Stanley classic vacuum bottle

A coffee-lover is always on the lookout for a coffee holder that doesn’t leak and keep their drink fresh for longer. A Stanley classic vacuum bottle does this only; it keeps the drink fresh and doesn’t let it leak. It has a lifetime warranty.

Do you have any other special gifts in mind? Tell me in the comments below.

Use Infographics for Marketing

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7 tips a debtor should know to protect themselves from collectors

When a collection agency like Cedars financial contacts you, it will surely make you nervous. It doesn’t matter whether you have a debt or not, getting a call from a collector is nerve-racking.

Advantages of having International Debt Recovery Agencies

The world markets have become global in its true sense. Even small businesses have the internet to showcase their products and services globally. This enables them to execute a trade with companies in other countries. Since the transactions either happen online or through emails, there are chances that a customer can default on payments. This puts the creditor in trouble because their business has minimum visibility in the debtors’ country for extracting the payment. 

5 things a small business owner can do when a customer doesn't pay

For a small business owner, it is frustrating to deal with a customer who doesn’t want to pay or unable to pay or has simply disappeared after rendering your services. When you provide a service on credit or half payment, you trust the other person to withhold their side of the end and pay you back. When they don’t pay or are late in paying or refuses to pay, it can create a lot of problems for the business owner.

When you should hire a debt collection agency?

The world economy is in a volatile state currently. It is experiencing a slowdown due to some unpleasant world events. Thus, the increase in the number of loans or money defaulters shouldn’t come as a surprise. Collecting dues is not an easy task, especially if you don’t have the right resources to do so. Hiring a collection agency is a good option as you will be saved from the hassles of debt collection. The collection agencies work with the defaulters and help them in paying the due amount. They create a step-by-step plan based on their financial status for easy payment of dues. In this article, we have outlined some reasons why you should send a claim to a collection agency. 

4 tips that can help you collect debt with ease

Debt collection is a form of salesmanship that you must learn. A debt collector is a bridge between a creditor and the delinquent. To recover the debt that a debtor owes to the creditor, you need to be calm. Use persuasion instead of threatening or arguing with the debtor to pay.