5 Things to consider if you are just starting Instagram marketing

Instagram, as we all know, is one of the most popular social networking sites for sharing
photos and videos. There are currently over a billion monthly active users on Instagram,
which is a huge number for any businesses looking to reach its consumer base.

With the number of followers, likes, and comments you can generate by uploading a relevant
and appealing post on Instagram, your brand must have an IG account. It not only helps you
connect with your consumers globally but provides you a means to promote your business and
website.

Not sure how to use Instagram for your brand? How to market on it and get more followers and
likes?
Well, read this guide. Also, click here to see how you can buy real IG followers for your brand to
have a strong beginning.

Let’s begin…

1.   Make a business profile

If you are already on Instagram, switch to a business profile or make a new profile dedicated to your
brand. To switch, click on the setting and select ‘Switch to business profile’.

The benefits you get for having a business profile are:

• Consumers can directly contact you from your IG profile using the contact button
• You can create Instagram advertisements without using FB tools
• You can use ‘Insight’, an Instagram analytical tool for measuring the reach of your posts.

2.   Create your bio

Your bio is the first thing a user will see and based on that decides whether to follow you or not. So,
complete your bio and include who you are and what your brand does. Include the URL of your
website and keep changing it to the latest one. Add a professional image and post some appealing
content on your feed.

3.   Post teasers about your product to create excitement amongst your audience

I know you are still working to get more followers, so how can you post teasers to get the audience
excited? Through IG stories as everyone can see them. Post about a new product or some discount
that you are offering and share it in your stories too. It is a laid-back advertisement which will not
annoy the consumer and won’t feel like you are pushing them to buy. 

4.   Upload relevant and alluring content with caption and hashtags

Don’t just post random stuff, post content that is relevant to your audience. Also, the images or video
must be mesmerizing and should have a compelling caption that urges people to check out your
brand.

Also, don’t forget to use hashtags in your posts as it the best tool that can help people find your
business.

5.   Make sponsored ads

Instagram now allows brands to create one or multiple sponsored ads according to their budget.
Also, you can choose to stream your ad on all profiles that fit your target followers, instead of only
your followers.

It gives you more exposure, and your chance of getting more followers increases too. Make sure
that the content of the sponsored ad is engaging and targets your customers.

Instagram is a great asset for your business and can help create a brand identity for you. With the
help of these tips, create your IG account today.