4 Reasons you're not getting any customers

If I tell you that around 70% of the startups fail every year, will you believe this? Well, the study by Harvard Business School definitely implies that. One of the biggest reasons behind this is the inability to maintain old customers or acquire new clients. But the question is why so?

Demand is obviously there, that’s why your competitors are thriving, right? This means somewhere you are lacking, you are missing on some important factors. Don’t worry, you’re not alone. There are some mistakes which often prevent businesses from getting successful.

If you are also a startup wondering what’s wrong, do read this article. So without further delay, let’s get started.

1. Customer acquisition is not your top priority

Although nobody would agree on this, if you are not providing the time and resources this process requires, it clearly shows that it is not your top priority. Being a startup, budget is the biggest issue you might be facing. And there are many more such processes which require your immediate action. But the thing is, by ignoring this aspect you are preventing your business’ long term growth.

If this is you, hire a client acquisition company like Ramped. These companies allow you to focus on your main tasks while they work towards getting you high quality clients. Now, you might be wondering why not hire right people in your own company, right? But let me tell you, people don’t come cheap, plus hiring experts is way better than employing freshers , training them about your business and then finally, getting some leads.

2. Your product doesn’t target customer pain points

Your product is the biggest weapon you have. If you have not designed it keeping the customer needs in mind, you won’t sustain for long. Only a solid product can get you the clients you are dreaming of. Your sales pitch, branding, nothing matters if your product doesn’t cater with audience needs. So before anything, work on creating a product that people can look forward to.

3. You’re promoting your product at the wrong place

Every product needs a platform where you can promote it to get in front of the target customers. Be it social media network, or a blogging platform, every platform caters to a different kind of audience. So before spending huge on your marketing strategies, make sure you’re promoting it on the right place. Without this, you will spend huge and yet, won’t receive any proper benefits.

4. You don’t have much experience in marketing
Many a time, it happens that the audience is not even aware that a product like yours exists in the market. And that’s where your role comes in. You need to create product awareness. It might take some time, but once this part is done, you will get customers that will bring value and money, both.

I hope you understood the points, and will not make these mistakes. Feel free to share your doubts in the comments below.