Do you have an online jewelry store? And your goal is to set up a brick-and-mortar shop pretty soon? If yes, then the first call of order is to gain much visibility for your online store to have enough credibility. To do that, you need to be on Instagram. It is a pretty basic social media promotion tip. Yet, many people are still ignoring it.
Instagram has millions of customers and if you want to increase your sales or reach global customers, being on IG is imperative. It has impressive filters, unique features and is visually appealing, making it the perfect place to launch and promote your jewelry business. If you are too thinking about this, but do not know how to successfully promote your business, here are some ideas.
Idea 1: Create a snazzy profile
Your jewelry business’s page on Instagram needs a name. Ideally, using the name of your business for your profile is perfect. But if the brand name is too big, switch to a short version that still represents your brand. Also, make sure that on every social media platform, you have the same name.
Next, you have to set up a profile picture. It can be the logo of your business as that is the basic thing with which people associate you.
After the profile picture, it is the turn of bio. Write a short description of your business, telling people what you do and what makes you unique.
Idea 2: Buy IG likes
Instagram is a highly competitive social media. So, if you are starting just now, you may not get enough likes and followers. And these two are essential to engage the audience, make a sale, and drive traffic to your website.
Thus, you can buy automatic Instagram likes and followers initially from a reputable company. Someone who connects you with real people and not bots. It will help IG notice you and make your posts more visible amongst the target audience.
Idea 3: Show yourself
Showing yourself in your IG post is critical for increasing engagement and getting more followers. It will surprise you, but people like seeing the brain behind the brand. If you are the designer and owner of your jewelry, posting photos of yourself can work wonders for your account.
Idea 4: Be consistent
By asking you to be consistent, we do not only mean that you should post every day. Consistency has many layers, like using the same filters or color, or theme. It is about giving your feed a feel which can make anyone recognize the brand just with one look.
Idea 5: Captions matter
Captions are critical to driving traffic or sales as here you can write CTAs. So, use it wisely and also include hashtags.
The tips are pretty straightforward as these are the same for all brands, irrespective of their business. The thing to remember is to curate the profile and content according to your work. It helps showcase unique features and appeal to your target audience. As the jewelry business is creative, you have to be creative with your approach to get new customers too.
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