Smart business cards are becoming quite popular because of a variety of reasons. As more and more people are opting to work from home, it is becoming integral to them for networking. People working remotely or as freelancers meet a lot of new people via social media or through online platforms. Thus, having a smart business card is helpful as they can send their details without meeting them to ensure that the client or customer remembers them next time, they need help.
However, creating a digital business card requires the correct tool and imagination. If you are going this route, here are some tips to keep in mind.
1. Never send a digital card without a note
A digital business card though innovative can seem a bit impersonal. But there is a quick fix, a personal note. Never send one without a customized note for the recipient.
The note itself needs to be short and crisp. For instance, ‘Pleasure to make your acquaintance, look forward to hearing from you’. Any version of this can work for you. Just remember that it should be personal and tell the recipient where and when you met.
2. Pick the right template
If you are designing a smart business card yourself, make sure you pick the right template. It needs to look professional and elegant and not a card which doesn’t look pretty.
Also, choose a site or tool which has excellent reviews and experience when it comes to creating a smart business card.
3. Include a headshot
Does even your digital business card require a professional headshot? Why, well because it increases the effectiveness of the card by a lot. When you are taking a professional headshot, keep in mind that it should be:
From the neck up
Recent, not from your teen or college days
Professional, so wear formal clothes, have a smile, and keep your chin up and make sure your hair is in place.
4. Make sure to include relevant details only
With a digital business card, you have the chance to include much more detail than with a traditional one. But this does not give you the liberty to put anything and everything that you want.
Make sure to include only such details that are relevant to your field, and a client may require. So, include:
Name
Designation
Email address and working number
Address (if necessary)
Company name
Social media profile link (LinkedIn and Twitter is best)
Links to your blogs or YouTube channel if you have one
Logo and tagline, if you are running your own company.
5. Practice
A smart business card is a new thing for lots of people. Thus, it may pose some difficulty when you are trying to share it. So, try sharing it with friends and family, so you have enough practice to do it with your clients.
6. It should be top-notch
A digital business card in no way means that you can create a sloppy card. It still needs the best design and relevancy. So, as I said above, use the right tool and template. Also, make sure it is relevant to your business as well.
With time, businesses and people need to evolve. So, try these tips and create a smart business card for safe and easy sharing of information.
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