4 ways to update your content marketing strategy

Are you looking for the tips to improve your content marketing strategies? Do you want better content writing process that will help your business to grow more? It’s very important to update your content marketing strategies regularly because content marketing is changing. Promotional methods are not as successful as they were before. Audience don’t like the same type of content over and over, they like to read new and creative content. So now, it’s the right time to think about making your content updated. Here are some tips to get you thinking that what you need to improve.

Hire Expert Writers 

It is more important to hire a expert to write your content. This is especially important in healthcare,finance and legal industries. Suppose if you hire a non-expert for content writing in healthcare industry and he/she mentioned the wrong tips via his content. It can affect the user health adversely. That’s why it is beneficial to hire expert writers who have the complete knowledge about the topic.

Use more videos 

As we all know, video explain the content better than a plain text does. So, include more videos in your post to improve your SEO ranking and add value for customers. And if video consumes more page loading time, then you can also use Gifs in your marketing post. Gifs consumes less page loading time than videos. They seem more interactive and explains your thoughts in a better way.

Offer something beneficial 

Whenever you’re about to post an article, always ask yourself that the knowledge you are sharing is beneficial or not? Don’t offer something that is not related to what your reader want to read. They should see it as a chance to learn more. Do not choose the same topics as your competitors are writing upon. Try to write on those topic which provides additional information.

Put your audience first 

It is the best way to ensure that your content marketing strategies stays successful. Listen to your audience continuously and find out what are their wants and needs. If you and your audience have different ideas than you need to ensure that you update your content as your audience want to read. Put yourself in their shoes then write.

Now go back and review your already published contents and improve your upcoming content marketing strategies while keeping the above mentioned tips in mind.Also don’t forget to stop listening to your audience and be flexible enough to make changes to the content. Comment down your opinions about this article- Is this useful to you or not?

5 things to consider for local business citation

Local Business citation refers to the mentions of important business information such as its
name, address, phone number, website URL, etc on online platform like local business
directories, social media platforms or other locally focused websites or blogs. 

Here are the 5 most important things to consider for local business citation. Just focusing one
or two factors are not going to help you. By considering all these points, we can select whether
the site has the right qualities to make it into citation database or not.

Domain Authority

Domain Authority (DA) means the value of domain.DA score ranges from 1 to 100. While creating
citations, it’s important to consider only high domain authority sites, which has the highest value. It is
important because search engine prefers the sites of high domain authority for back-link purpose.
There are so many tools available online to check DA. For each citation site they show the Domain
Authority through which you can easily identify the most valuable sites.

Indexed pages

It’s important your site get indexed so that it becomes visible on search engines. You have to build
citations to boost the authority and ranking of your local search results. If you create a citation which
is not crawled by the search engines, it is of no use since it never gets indexed. You can find that how
many pages get indexed by Google , here is the syntax - site:domain.com and then at the top of the
page you will get the numbers, that how many pages of site has indexed.

Bonus: Here is a list of top 60 free citation sites for USA, In case you are looking for some. 

Structured NAP display

NAP means Business name, Address, Phone number. By adding NAP to your citations , you can tell
search engines exactly what your business name is, your address , your image , phone number is.
Keep in mind not to display your NAP in image format because search engine can’t crawl them,
instead provide a list which can easily be crawled. Do make sure that your NAP shows up in your
website’s HTML by which humans and search engine, both can crawl your info.

Quality and Nature of the site

By searching high DA site you can sense the quality of the site, but its not everything. There are
industry specific directories and local directories which can take listing for a specific town, city and
region. We should also look beyond the numbers and check the quality and relevance of the site by
which we get to know about whether to use a site or not.

Free Listing

To build citation in a cost effective way we should go for a free listing. Again, there are many citation
tracker tools which can provide you the information that the whether site offers free or paid listing.
Try to keep the data updated because sites changes their policies time to time to make more money.

So these are some helpful tips you should consider while doing citations. Keep them in mind and share
your thoughts on the same in the comment box below.